Archive
B2B Communications
-
The paradox of communicating CSR: Warts and all
October 26, 2021
Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series, we explore ways to successfully manage the predicament. Join us on Tuesday 16 November 2021 for a webinar panel of speakers comparing real-life experiences on the challenges of building trust with their audiences when communicating CSR. Warts and...
-
FleishmanHillard’s Ensemble Studio finalists in Strategic Comms Awards
October 20, 2021
FleishmanHillard's creative studio, Ensemble Studio has been shortlisted in two categories for the Strategic Comms Awards 2021. Annual reports designed for Hargreaves Lansdown and also for Barclays have been announced as finalists. Best Annual Report 2020 Finalist: Hargreaves Lansdown Best Annual Report: FTSE 100 Organisations Finalist: Barclays Winners are unveiled on November 23rd. Contact us...
-
The paradox of communicating CSR: The learning curve
October 19, 2021
Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series, we explore ways to successfully manage the predicament. The learning curve In post 2. 'Time to refocus,' we took a short definitional excursion to introduce the core idea behind the most successful approaches to communicating socially responsible activities...
-
Four ways to fine-tune COP26 communications to maximise impact
October 18, 2021
With COP26 in Glasgow just two weeks away, companies and organisations are finalising plans for COP26 communications and public affairs activity. It is important that they prepare for the shift that will occur in the days before and during the summit, as journalists, political stakeholders and other influential figures redirect their focus from corporate engagement to a singular emphasis on climate negotiations. The UK Government has introduced a high degree of commercialisation to COP26, and companies have recognised...
-
The paradox of communicating CSR: Time to refocus
October 12, 2021
Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series, we explore ways to successfully manage the predicament. Time to refocus In post 1. 'Reality check', we highlighted the reputational challenge that corporations face when communicating their socially responsible activities. Let’s now take a short definitional excursion to...
-
The paradox of communicating CSR: Reality check
October 8, 2021
Richard Costa, Director and Head of Corporate Reporting at Ensemble Studio Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series we explore ways to successfully manage the predicament. There is a difficult challenge that companies face when trying to communicate their corporate social responsibility (CSR): the lack of...
-
Previewing the Conservative Party Conference 2021
October 3, 2021
By Tomos Davies, director As Conservatives gather this week for their annual Conservative Party Conference 2021, the first in-person meeting since Boris Johnson’s triumphant 2019 general election victory, they do so against a turbulent and uncertain political backdrop. As Britain’s forecourts run dry, the cost of living spirals, and with warnings of a winter of discontent on the horizon, Conservatives congregating in Manchester will hope for a dash of that fabled Johnsonian tonic to banish...
-
Labour Conference 2021 Round-up: Five things we learned
September 30, 2021
Labour Conference 2021: Starmer slays the Corbyn dragon, but will he now resonate with the public? Four days of Labour Conference is quite enough Conference for most. However, I hugely enjoyed being back amongst party members, MPs, peers and the wider business community for the first in-person Labour Conference since 2019. It’s safe to say that Brighton 2021 was a mixed bag for the party, but there are clear signs that Labour is now once...
-
Communicating corporate social responsibility: Corporate responsibility as a negotiation between organisation and stakeholders
September 28, 2021
Richard Costa, Director and Head of Corporate Reporting at Ensemble Studio There is a great deal of ambiguity that shrouds the concept of corporate responsibility. Not only is there a lack of consensus as to what it actually means, more than ever companies are also expected to communicate theirs. It’s a riddle wrapping an enigma. How should corporations approach communicating corporate responsibility? In the third post, 'Corporate responsibility as a strategic activity', we examined the idea...
-
Inside Labour Business Day 2021: Finding a new normal
September 27, 2021
The party conferences are back and with them the challenge of speaking to multiple audiences – to the party faithful, to the general public and to competing interest groups. But where does business feature in this mix? At Labour Business Day 2021, the party is signalling that it cannot achieve the better future it seeks for the workforce, the planet and for local communities without working better with business. But how will it cultivate this...