Archive

B2B Communications

  • Communicating corporate responsibility: Corporate responsibility as a strategic activity

    September 23, 2021

    Richard Costa, Director and Head of Corporate Reporting at Ensemble Studio There is a great deal of ambiguity that shrouds the concept of corporate social responsibility. Not only is there a lack of consensus as to what it actually means, more than ever companies are also expected to communicate theirs. It’s a riddle wrapping an enigma. How should corporations approach communicating corporate responsibility? In the second post, “Corporate responsibility as social conformity or CSR”, we looked...

  • Communicating corporate social responsibility: Corporate responsibility as social conformity or CSR

    September 20, 2021

    Richard Costa, Director and Head of Corporate Reporting at Ensemble Studio There is a great deal of ambiguity that shrouds the concept of corporate social responsibility (CSR). Not only is there a lack of consensus as to what it actually means, more than ever companies are also expected to communicate theirs. It’s a riddle wrapping an enigma. How should corporations approach communicating corporate responsibility? In the first post in the series, 'Communicating corporate social responsibility', I...

  • Communicating corporate social responsibility

    September 15, 2021

    Richard Costa, Director and Head of Corporate Reporting at Ensemble Studio. There is a great deal of ambiguity that shrouds the concept of corporate social responsibility (CSR). Not only is there a lack of consensus as to what it actually means, more than ever companies are also expected to communicate theirs. It’s a riddle wrapping an enigma. How should corporations approach communicating corporate responsibility? Corporate responsibility, three ways In the absence of an immediate answer...

  • Cyber security communications: Preparing for and managing a ransomware attack

    August 6, 2021

    Jud Moore, Senior Partner and EMEA crisis lead Last week President Biden made a stark prediction “I think it’s more than likely we’re going to end up, if we end up in a war—a real shooting war with a major power—it’s going to be as a consequence of a cyber breach of great consequence and it’s increasing exponentially, the capabilities.” A rather sobering thought but perhaps not a wholly surprising one. Closer to home, the...

  • FleishmanHillard partners with PRovoke Media for Creativity In PR study

    July 7, 2021

    The seventh edition of the annual PRovoke Media, 'Creativity In PR' study has been released, co-authored by PRovoke Media and Now Go Create, in partnership with FleishmanHillard. The study, which explores how the PR sector has risen to the unique creative challenges presented by Covid-19 surveys over 300 communications agencies and in-house practitioners globally. Arun Sudhaman, CEO and editor-in-chief of PRovoke Media shares some highlights from the research here. Watch the video discussion featuring, FleishmanHillard...

  • FleishmanHillard takes home Best Branded Journalism at EMEA SABRE Awards

    June 9, 2021

    The whole team is absolutely thrilled to have won the award for 'Best Branded Journalism' at the 2021 SABRE Awards EMEA for our work with Novartis! The PRovoke Media SABRE Awards recognise outstanding campaigns from the PR and communications industry that demonstrate the highest levels of strategic planning, creativity and business results. As one of the largest PR awards programmes attracting entries from around the world, "winning campaigns can honestly claim to have been measured...

  • YesAuto says yes to FleishmanHillard to lead its UK PR work

    May 7, 2021

    YesAuto, the online car marketplace has appointed FleishmanHillard UK to handle its consumer and corporate communications campaigns, following a 3-way competitive pitch. YesAuto, launched in the UK in 2020, is a website and app that connects buyers with dealers and car manufacturers through its innovative smart technology to make car buying simpler and more transparent. FleishmanHillard will work with YesAuto to run its press office and lead separate brand campaigns to further raise brand awareness...

  • Influencing B2B buyers in a remote-first world

    April 14, 2021

      Claudia Bate, Head of Technology, Director and Partner, FleishmanHillard UK It has been more than a year since the coronavirus pandemic transformed our lives forever, disrupting the way we travel, shop, spend, socialise and work. As consumers, we have drastically changed our behaviour. With non-essential retail shut for most of last year and now into 2021, even previously late adopters switched to online shopping – probably forever for 17.2 million Brits, according to a...

  • Foreign policy going forward: Five takeaways from the UK Integrated Review

    April 13, 2021

    It has been a few weeks since the Prime Minister published the widely anticipated UK Integrated Review, and now that the initial clamour from pundits and commentators has died down, analysts are beginning to look at the long term impact the review might have on how the UK operates on an international level. At 114 pages, Global Britain in a competitive age – The Integrated Review of Security, Defence, Development and Foreign Policy, is a...

  • Business Communication in the COVID-19 Era

    March 25, 2021

    It has been more than a year since coronavirus transformed our lives forever, both professionally and personally. With the new normal still unfolding, has the behaviour of UK business decision-makers continued to change since the pandemic first took hold? Developed in partnership with our TRUE Global Intelligence (TGI) team, our new report, Business Communication in the COVID-19 Era: Reflecting the new B2B Purchasing Paradigm, follows on from our report published in September 2020, The Power of...

OLDER
NEWER