It has been more than a year since coronavirus transformed our lives forever, both professionally and personally.
With the new normal still unfolding, has the behaviour of UK business decision-makers continued to change since the pandemic first took hold?
Developed in partnership with our TRUE Global Intelligence (TGI) team, our new report, Business Communication in the COVID-19 Era: Reflecting the new B2B Purchasing Paradigm, follows on from our report published in September 2020, The Power of Business Communication: Navigating the Changing Landscape of B2B Buying.
For 2021, we revisit a number of questions, and have added some new ones, to see how the buying experience of 150 business leaders has evolved as lockdown living has persisted. Combined with a number of US comparisons, this latest survey provides an up-to-date snapshot of the B2B sales landscape after the turbulence of 2020, as we enter a new financial year with ongoing uncertainty but burgeoning hope for more freedom and economic recovery.
To find out more about how FleishmanHillard can work with your team and partners to integrate PR into your marketing and sales programmes, please get in touch B2BBuyers@fleishman.com
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March 23, 2021