Archive

B2B Communications

  • Five ways to ensure the success of live events on social

    February 4, 2021

    Chloe Platts, Senior Account Manager If 2020 has taught us anything, it’s that there has never been more of a need to adapt. The impact of COVID-19 may have halted most large, in-person events, but with 44% of people worldwide now spending more time on social media than before, a live event could expand your online reach more than ever. In early 2020, 6.3 million members attended virtual events on LinkedIn following the launch of...

  • FleishmanHillard Fishburn scoops the Grand Prize for Campaign of the Year at the ICCO Global Awards

    December 3, 2020

    We’re delighted to cap off the 2020 awards season by winning four ‘best in class’ awards at the 2020 ICCO Global Awards!  Our work for Noluma, 'Giving Milk Its Bottle Back' was awarded 'Best B2B Campaign' AND 'Best Strategy & Evaluation in a Campaign' by the ICCO Global Awards judges. Whilst our work with Santander, 'The Future of the Homeownership Dream', was awarded 'Best Financial Services Campaign' and also went on to beat stiff competition and scoop the Grand Prize for Campaign of the...

  • Why the technology sector must stay alert in 2021

    November 25, 2020

    By Matthew Rudman, Account Director, Technology  We’re coming to the end of a difficult year, and looking at the news, you might be thinking you can afford to relax a little in 2021. You’d be wrong. In recent weeks positive news around COVID-19 vaccine trials sent stock markets soaring, while emerging clarity in the outcome of the US elections has put an end to months of uncertainty. The year ahead may at least present fewer...

  • FleishmanHillard Fishburn finalists in the ICCO Global Awards 2020

    November 16, 2020

    The shortlist has been announced and we're thrilled to be finalists in three categories of this year's ICCO Global Awards! FleishmanHillard Fishburn has been shortlisted for: 'Best B2B Award' — Client: Noluma, Campaign: “Giving Milk Its Bottle Back”. 'Best Strategy and Evaluation in a Campaign Award' — Client: Noluma, Campaign: “Giving Milk Its Bottle Back”. 'Best Finacial Services Award' — Client: Santander, Campaign: “The Future of the Homeownership Dream”. Winners will be announced during a...

  • FleishmanHillard Fishburn wins Best B2B Campaign at PRWeek UK Awards 2020

    October 27, 2020

    We’re thrilled to have scooped the trophy for ‘Best B2B Campaign’ at this year’s virtual PRWeek UK Awards for our work with client, Noluma! Noluma enlisted our help to create a behavioural change campaign to encourage retailers and dairy manufacturers to take seriously the negative effect that light exposure has on milk and call on retailers and dairy companies to protect the goodness of milk for consumers to enjoy. We were able to generate significant...

  • B2B Campaign of the Year award goes to FleishmanHillard Fishburn

    October 15, 2020

    FleishmanHillard Fishburn wins B2B Campaign of the Year! The PRmoment Awards celebrate excellence and reward outstanding campaigns and exceptional talent within the UK PR and Communications sector. We’re proud to announce that against some stiff competition in the category, we were awarded ‘B2B Campaign of the Year’ for our work with client Noluma. The outstanding campaign, “Giving Milk its Bottle Back”, aimed to counter the negative impact light has on packaged milk by calling on...

  • Communicating through a time of change: tracking the B2B buyer’s evolving needs through a pandemic and beyond

    September 7, 2020

    If the past few years weren’t evidence enough, 2020 has confirmed once and for all that predicting the future is a mug’s game. Businesses from all sectors have shown incredible resilience and resourcefulness in the face of the challenges posed by the Covid-19 pandemic, with the success of some previously unimaginable developments – such as mass home-working in many industries – surprising employers and their staff alike. Time will tell how these changes play out...

  • Leading through a crisis: The importance of executive profiling during the Covid-19 pandemic

    April 8, 2020

    by Abigail Van-Arnold, Associate Director During this strange new world of social distancing and self-isolation, our lives as we know it have been temporarily turned on their heads. While some short-term lifestyle changes, like only leaving the house once a day are obvious, I find myself noticing smaller habitual changes too. Among these, I’ve realised that I now open marketing emails from companies far more frequently than I used to. Whether it’s emails from my...

  • Content connects: shifting your B2B comms strategy in an uncertain time

    March 17, 2020

    By James de Mellow, Associate Content Director It’s become clear that the next few months are going to be anything but business as usual. The evolving coronavirus situation is a worldwide public health crisis and organisations are rightly putting the health and wellbeing of their employees first. A secondary, but nevertheless important, concern for businesses is understanding how they can continue operations in a landscape that is constantly shifting. Conferences and events have been cancelled...

  • Six reasons to marry B2B comms with B2C social platforms

    September 12, 2017

    As marketers, we have a habit of pigeon-holing things. ATL, TTL, BTL, B2B, B2C; we break our audiences down into sub-categories with seemingly endless possibilities. Ultimately it makes our lives easier, and our bosses and clients happier. As such, we become fixated with making something work within the realms of our experience, which may be in B2B, or healthcare, or whatever, electing to ignore the experiences from elsewhere in fear that they won’t work, or...

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