YesAuto, the online car marketplace has appointed FleishmanHillard UK to handle its consumer and corporate communications campaigns, following a 3-way competitive pitch.
YesAuto, launched in the UK in 2020, is a website and app that connects buyers with dealers and car manufacturers through its innovative smart technology to make car buying simpler and more transparent.
FleishmanHillard will work with YesAuto to run its press office and lead separate brand campaigns to further raise brand awareness across business, trade and consumer media. The account will be led by FleishmanHillard lead media strategist and brand director, Lesley Anderson and sit within FleishmanHillard’s consumer and brand marketing team, overseen by managing director and head of brand EMEA, Lauren Winter.
FleishmanHillard will be working alongside Omnicom agencies including RAPP, who is creating a new ATL campaign, and Manning Gottlieb OMD London, who will deliver the media buying both in the UK and Germany.
Lesley Anderson, director said, “We are really excited to be working with YesAuto, giving them a voice in the competitive car aggregator marketplace. There are exciting plans to work with influencers, partners and host events over the coming months.”