Archive

Social

  • Social Strategy during Pandemic

    March 30, 2020

    By TJ Jordan, Social and Innovation After India’s entire 1.3 billion population was told to stay at home on the 25th March, the impact of the COVID-19 pandemic reached a previously unimaginable scenario: One in four human beings on this planet are currently cut off from all but essential social contact. Apart from one kind. Whilst social media has always been a medium that enhanced our global connectivity, the last few weeks have seen it...

  • PRedicting 2019: What’s next for… Social & Innovation?

    December 14, 2018

    Blurring some lines; redrawing others In 2019, the merging of social and retail will continue. There will be increased emphasis on ‘buy it now’ functionality in social content, with brands looking to focus on how they can create more personalised, conversion-driven content. We will see social platforms continuing to push forward with e-commerce offerings, we may see the launch of Instagram’s rumoured standalone IG Shopping app and Facebook will continue to experiment with innovative ad...

  • Six reasons to marry B2B comms with B2C social platforms

    September 12, 2017

    As marketers, we have a habit of pigeon-holing things. ATL, TTL, BTL, B2B, B2C; we break our audiences down into sub-categories with seemingly endless possibilities. Ultimately it makes our lives easier, and our bosses and clients happier. As such, we become fixated with making something work within the realms of our experience, which may be in B2B, or healthcare, or whatever, electing to ignore the experiences from elsewhere in fear that they won’t work, or...

  • Social media is full – What’s your strategy?

    August 24, 2017

    Years ago, social media was fertile ground for marketers who had embraced the various platforms as the holy grail of communications. For the first time, companies were able to have a direct line to their audiences and engage them on a level that had never been closer. It was an exciting time. Fast forward to today - social media still remains a crucial part of the marketing mix, but things have changed. Promotional material now...

  • TechMunch: Will VR ever become a social experience?

    May 26, 2017

    This year’s VR World demonstrated that VR is an endlessly innovative sector, continuously reinventing itself. The same can be said for the general conversation surrounding VR. Exciting new developments are permeating at every level: from content to hardware through to application and platform. It’s hard to keep up with it all, let alone to take it all in when you’re faced with a packed exhibition hall. Since last year there has been a fundamental shift...

  • TechMunch: The danger of trust – Social engineering in the technology industry

    January 25, 2017

    In the tech industry, social engineering refers to the use of deception to manipulate individuals into divulging confidential or personal information that may be used for fraudulent purposes. Now you might think only people who aren’t paying attention will be foolish enough to give away confidential information to someone they don’t know, but how often have you read an email from someone and simply trusted that they are who they say they are? I know...

  • Why is social media important to young people?

    August 19, 2016

    Our client Tata Consultancy Services wanted to change their reputation as being known as an Indian outsourcing company to a European technology industry leader. To help achieve this re-positioning they surveyed some 5,000 young Europeans from 15 countries on the rise of social media. This culminated in the creation of The European Youth Study. The research aims to communicate its message to employers and business owners; and demonstrates the clear and growing importance of social...

  • It pays to pay on social media

    July 26, 2016

    Chris Onderstall shares insights into why paid media is so important in today's social media landscape and offers a PDF by the team on where and how to get started. Dipping your toe in the water when it comes to paid is simply not enough anymore. We have to change our mindset as communicators but also as content publishers. The new paid social landscape is evolving at a dramatic rate. We are simply not adapting fast...

  • The Lowdown on Facebook’s Instant Articles

    May 18, 2015

    Your Facebook newsfeed may finally be a place that can do actual news justice. Facebook has always struggled with how to push users to 3rd-party content without losing its grip on them (coming to the awkward arrangement of an in-app browser on mobile devices) – until now...

  • Social Media Reacts to Televised Challengers Debate

    April 16, 2015

    At the conclusion of this evening’s challengers political debate, communications and public affairs consultancy FleishmanHillard (@FHUKPolitics) has produced social media analytics charting online reactions to the Party leaders and topics discussed. Nicola Sturgeon won the debate, the FleishmanHillard Social Analytics team has found, after analysis of exchanges on twitter...