• Why is social media important to young people?

    August 19, 2016

    Our client Tata Consultancy Services wanted to change their reputation as being known as an Indian outsourcing company to a European technology industry leader. To help achieve this re-positioning they surveyed some 5,000 young Europeans from 15 countries on the rise of social media. This culminated in the creation of The European Youth Study. The research aims to communicate its message to employers and business owners; and demonstrates the clear and growing importance of social...

  • It pays to pay on social media

    July 26, 2016

    Chris Onderstall shares insights into why paid media is so important in today's social media landscape and offers a PDF by the team on where and how to get started. Dipping your toe in the water when it comes to paid is simply not enough anymore. We have to change our mindset as communicators but also as content publishers. The new paid social landscape is evolving at a dramatic rate. We are simply not adapting fast...

  • The Lowdown on Facebook’s Instant Articles

    May 18, 2015

    Your Facebook newsfeed may finally be a place that can do actual news justice. Facebook has always struggled with how to push users to 3rd-party content without losing its grip on them (coming to the awkward arrangement of an in-app browser on mobile devices) – until now...

  • Social Media Reacts to Televised Challengers Debate

    April 16, 2015

    At the conclusion of this evening’s challengers political debate, communications and public affairs consultancy FleishmanHillard (@FHUKPolitics) has produced social media analytics charting online reactions to the Party leaders and topics discussed. Nicola Sturgeon won the debate, the FleishmanHillard Social Analytics team has found, after analysis of exchanges on twitter...

  • You’ll Never Guess Who Won the Super Bowl Ad Social Amplification Match

    February 3, 2014

    ...probably because you weren't thinking about it. But here at FleishmanHillard, we are often tasked with amplifying adverts on social media. It's a common brief, from the days of writing and issuing a press release about a new ad, to the more current complications around live tweeting, creating content and building online buzz. It's just one of the reasons why we have developed Black Box, a tool that drives real-time insight that can drive social conversation...