Rob Mayhew has been hired as the head of influence and retail at FleishmanHillard UK.
Rob will lead the consumer and brand marketing practice on developing digital multi-channel content and influencer marketing strategies; defining how we work with creators and navigate the ongoing diversification of influencer content and channels as well as leading the practice’s influencer offering. Rob has more than nineteen years of experience in both the shopper and digital sectors, having worked on content strategies and social media campaigns for brands such as McVities, GSK, Lacoste, and Tom Dixon; as well as global shopper strategies for Bacardi, Molson Coors, and General Mills.
Rob is an established TikTok content creator himself and has developed a community of more than 70,000 followers and over 1.5m likes on the platform in the past 18 months.
Speaking about the hire, Nina Bautista, consumer practice partner and director said: “This is a really exciting and strategic hire for our practice, and something that we have been working towards for some time. We’ve no doubt that Rob’s unique expertise and passion for social culture will elevate our work, enabling us to create more integrated and innovative consumer campaigns that are digital-first and sales-focused”.
Rob Mayhew commented: “I am excited to have joined FleishmanHillard as part of the consumer team and am looking forward to collaborating across the agency. The brands who are doing best coming out of Covid have been embracing influencers and content creators in a way that puts them centre of their social strategy; and I can’t wait to work with our amazing roster of brands”.
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February 21, 2024