Research and Analytics
November 17, 2020
By Nicole Harris, Research Manager, TRUE Global Intelligence ‘Tis the season! Nope, not Christmas (although I’m sure Michael Bublé is defrosting as I type) – November is Measurement Month. And like everything in the whirlwind of 2020, this year’s Measurement Month should take us all back to the drawing board of what really matters in the work that we do. AMEC’s Barcelona Principles 3.0, presented earlier this year, reiterated the importance of measuring not only PR...
October 29, 2020
The social and innovation team at FleishmanHillard Fishburn today announced the release of OPTIMISE, a new model for evolving social media strategy and digital propositions, developed in partnership with marketing expert, New York Times and Wall Street Journal bestselling author, Professor Jonah Berger. OPTIMISE is a new model for social media success for brands and organisations founded in the teachings from Professor Jonah’s ground-breaking work published in his book, ‘Contagious: How To Build Word Of...
November 7, 2019
Raise your hand if you’ve ever asked, or been asked, the following to your team or your agency: “hey we need some stats / research that supports our creative.” Don’t worry, no one is watching. You can admit that this has happened. When you’ve worked in PR and comms for as long as I have, you can understand, to a certain degree, why this happens. PR and comms professionals are under immense pressure and are, rightly or...