Matthew Jamieson has joined FleishmanHillard UK in the new role of director and senior media strategist, reporting to Ali Gee, deputy CEO.
He brings with him more than a decade of agency experience working on client briefs across consumer and corporate, specialising in earned media strategy, as well as brand narrative development and executive communications.
In this new, pan-agency role, Matthew will advise teams on earned media strategy and tactical execution, as well as offer strategic counsel to core clients and help ensure that media relations capabilities keep pace with the ever-shifting content and news landscape. He will work closely with FleishmanHillard UK head of news & media relations EMEA, Peter Meikle.
Ali Gee, deputy CEO, FleishmanHillard UK, said: “As the media landscape continues to evolve at pace, our clients are more than ever seeking incisive insight and exceptional contacts in the earned space. In this newly created role, Matt will help ensure FleishmanHillard UK continues to deliver on both counts.”
Peter Meikle, head of news & media relations EMEA, FleishmanHillard UK, said: “Matt’s record of delivering top-tier coverage in both corporate and consumer media is exemplary. Not only is he well-connected and attuned to the shifting media landscape, he also brings a distinct perspective on how businesses should navigate these changes. This will be of significant benefit to our clients, as well as our wider agency network.”