Archive
B2C Communications
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The paradox of communicating CSR: The learning curve
October 19, 2021
Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series, we explore ways to successfully manage the predicament. The learning curve In post 2. 'Time to refocus,' we took a short definitional excursion to introduce the core idea behind the most successful approaches to communicating socially responsible activities...
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Does ‘Buying British’ matter and what should we do about it?
October 18, 2021
It’s a well-worn narrative that simple changes to the way we shop and eat can benefit our health and happiness – as well as supporting local economies and the environment – and the UK National Food Strategy mentions the word ‘local’ no less than 100 times. But how do consumers themselves feel about buying homegrown produce, and what impact has the pandemic, climate change and Brexit had, if any, on our purchasing outlook? FleishmanHillard published...
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Labour Conference 2021 Round-up: Five things we learned
September 30, 2021
Labour Conference 2021: Starmer slays the Corbyn dragon, but will he now resonate with the public? Four days of Labour Conference is quite enough Conference for most. However, I hugely enjoyed being back amongst party members, MPs, peers and the wider business community for the first in-person Labour Conference since 2019. It’s safe to say that Brighton 2021 was a mixed bag for the party, but there are clear signs that Labour is now once...
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Communicating corporate social responsibility: Corporate responsibility as a negotiation between organisation and stakeholders
September 28, 2021
Richard Costa, Director and Head of Corporate Reporting at Ensemble Studio There is a great deal of ambiguity that shrouds the concept of corporate responsibility. Not only is there a lack of consensus as to what it actually means, more than ever companies are also expected to communicate theirs. It’s a riddle wrapping an enigma. How should corporations approach communicating corporate responsibility? In the third post, 'Corporate responsibility as a strategic activity', we examined the idea...
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Inside Labour Business Day 2021: Finding a new normal
September 27, 2021
The party conferences are back and with them the challenge of speaking to multiple audiences – to the party faithful, to the general public and to competing interest groups. But where does business feature in this mix? At Labour Business Day 2021, the party is signalling that it cannot achieve the better future it seeks for the workforce, the planet and for local communities without working better with business. But how will it cultivate this...
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Three trends shifting consumer purchase behaviour in a post-Covid era
September 15, 2021
The uncertainty of recent years has changed the way we think, feel, and talk about the brands we invest our hard-earned cash in. With consumers looking for more than just products that offer value for money, the pressure is on for brands to show true change and speak up about what they stand for. Importantly, there is a difference between what you think you are saying and what consumers actually see and experience – and...
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Cyber security communications: Preparing for and managing a ransomware attack
August 6, 2021
Jud Moore, Senior Partner and EMEA crisis lead Last week President Biden made a stark prediction “I think it’s more than likely we’re going to end up, if we end up in a war—a real shooting war with a major power—it’s going to be as a consequence of a cyber breach of great consequence and it’s increasing exponentially, the capabilities.” A rather sobering thought but perhaps not a wholly surprising one. Closer to home, the...
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YesAuto says yes to FleishmanHillard to lead its UK PR work
May 7, 2021
YesAuto, the online car marketplace has appointed FleishmanHillard UK to handle its consumer and corporate communications campaigns, following a 3-way competitive pitch. YesAuto, launched in the UK in 2020, is a website and app that connects buyers with dealers and car manufacturers through its innovative smart technology to make car buying simpler and more transparent. FleishmanHillard will work with YesAuto to run its press office and lead separate brand campaigns to further raise brand awareness...
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A Wider Generation in Focus – Meet Gen C
May 5, 2021
Gen C is a generation undefined by their age, location or typical demographics. Understanding audiences of today requires more than the broad filters and generalized pigeonholes we normally restrict them to – context and clarity are needed to truly understand what makes minds and hearts tick. Last year, FleishmanHillard’s Youth & Culture specialism produced the 'Gen C – A New Virtual Sanity' research report, exploring the new cultural phenomenon of “Gen C” and researching...
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Five ways to ensure the success of live events on social
February 4, 2021
Chloe Platts, Senior Account Manager If 2020 has taught us anything, it’s that there has never been more of a need to adapt. The impact of COVID-19 may have halted most large, in-person events, but with 44% of people worldwide now spending more time on social media than before, a live event could expand your online reach more than ever. In early 2020, 6.3 million members attended virtual events on LinkedIn following the launch of...