Archive
B2C Communications
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FleishmanHillard Fishburn announces newly appointed Sports and Entertainment Lead
November 9, 2020
Our Consumer and Brand Marketing team has strengthened its sports sponsorship capabilities with the appointment of Sports and Entertainment Lead, Nick Palmer-Brown. Nick’s experience prior to joining FHF includes leading campaigns for brands such as 02, Adidas and Powerade. He will report into Lauren Winter, Head of Brand & Culture EMEA, who says: “I’m delighted to announce hiring Nick in this senior position within the team here at FleishmanHillard. He’s perfectly aligned with the culture...
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The Challenges of Non-Essential Retail: What’s Next?
June 10, 2020
By Sarina Kiayani, Graduate Trainee COVID-19 has undoubtedly posed a significant challenge to the retail sector. With lockdown forcing the closure of several non-essential businesses, the business survival came down to three factors: their e-commerce operations, support from consumers and the state of their finances pre-lockdown. With the COVID-19 pandemic heightening the growth of e-commerce, along with continued uncertainty over the future of the UK’s relationship with the European Union, clear winners in retail will...
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Travel & Tourism: Put people first and the rest will follow
June 5, 2020
By Rebecca Macintyre, Senior Account Executive Travel and tourism was the first industry to be hit by Covid-19 and it will be the last to be freed. We already knew the industry was fragile in parts, with the collapse of some of the industry’s biggest and longest standing players. But Covid-19 has brought immense and unprecedented challenges. In the UK, Visit Britain has estimated that the pandemic could cost the tourism industry around £15bn in...
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Are you just plain boring?
May 6, 2020
Are you just plain boring? By Kev O'Sullivan, Executive Creative Director. “When will my life begin?” Mandy Moore laments via sing-a-long song in 2010’sTangled. If you haven’t seen it, now’s kinda the time. Based on the German fairy-talepro Rapunzel, by the Brothers Grimm no less, the protagonist knows a thing or two about being isolated – and while she didn’t have Microsoft Teams, Uber Eats or even a Bob Iger Masterclass subscription, she pulls out plenty of creative pursuits to tide her over: from...
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Culture Over Consumption
April 15, 2020
by Lauren Winter, EMEA brand and consumer lead We’ve just come out of a frenzied decade of consumerism moving at such pace alongside social purchasing abilities that new vocabulary, jobs, scrolling injuries came into play – and that phenomena, in a nutshell, could be described as content. But what does the word even mean — so vapid in its usage we tagged on the word influence and slowly realised that that also, had lost all...
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Six reasons to marry B2B comms with B2C social platforms
September 12, 2017
As marketers, we have a habit of pigeon-holing things. ATL, TTL, BTL, B2B, B2C; we break our audiences down into sub-categories with seemingly endless possibilities. Ultimately it makes our lives easier, and our bosses and clients happier. As such, we become fixated with making something work within the realms of our experience, which may be in B2B, or healthcare, or whatever, electing to ignore the experiences from elsewhere in fear that they won’t work, or...