Archive
Consultancy
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Communicating corporate social responsibility: Corporate responsibility as social conformity or CSR
September 20, 2021
Richard Costa, Director and Head of Corporate Reporting at Ensemble Studio There is a great deal of ambiguity that shrouds the concept of corporate social responsibility (CSR). Not only is there a lack of consensus as to what it actually means, more than ever companies are also expected to communicate theirs. It’s a riddle wrapping an enigma. How should corporations approach communicating corporate responsibility? In the first post in the series, 'Communicating corporate social responsibility', I...
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The Voice of the Climate Generation: Understanding Gen Z and Climate Comms
September 16, 2021
When it comes to ‘issues we care about’, the climate crisis is a uniquely oppressive force on a young person’s mind. Not because it threatens every society’s way of life. Not because it requires systemic changes to the way we eat, move and make things on a scale never seen before. And not even because we are aware that simply by going about our daily lives, we are contributing to the problem. It’s because we’re...
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Three trends shifting consumer purchase behaviour in a post-Covid era
September 15, 2021
The uncertainty of recent years has changed the way we think, feel, and talk about the brands we invest our hard-earned cash in. With consumers looking for more than just products that offer value for money, the pressure is on for brands to show true change and speak up about what they stand for. Importantly, there is a difference between what you think you are saying and what consumers actually see and experience – and...
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Communicating corporate social responsibility
September 15, 2021
Richard Costa, Director and Head of Corporate Reporting at Ensemble Studio. There is a great deal of ambiguity that shrouds the concept of corporate social responsibility (CSR). Not only is there a lack of consensus as to what it actually means, more than ever companies are also expected to communicate theirs. It’s a riddle wrapping an enigma. How should corporations approach communicating corporate responsibility? Corporate responsibility, three ways In the absence of an immediate answer...
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FleishmanHillard extends diversity, equity and inclusion offering True MOSIAC across Europe
September 9, 2021
FleishmanHillard today announces its continued focus and investment in bringing leading diversity, equity and inclusion (DE&I) expertise across the UK and Europe with the launch of True MOSAIC across 15 markets, further advancing its global diversity, equity and inclusion strategy and supporting its ambition to become the most inclusive agency in the world. The galvanized DE&I consulting team in the UK and Europe includes fifteen key markets: Amsterdam, Barcelona, Berlin, Brussels, Dusseldorf, Paris, Frankfurt, Dublin...
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Companies need to prepare for more scrutiny on their environmental performance
September 7, 2021
There is no doubt about it, 2021 is the year of climate milestones, headlined by COP26 in November, with public and corporate engagement on the subject of climate action growing around the world. Companies need to prepare for more scrutiny than ever on their environmental performance – even if they doing good things to reduce their climate impact. This year’s Authenticity Gap research shows nearly two-thirds of consumers believe that for a company to be more credible than its competitors, it must...
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Communicating during a cyber attack
August 26, 2021
Tune in to director, Hannah Cambridge on a new episode of global law firm Kennedys acclaimed Kennedys Cyber Sounds podcast sharing hints and tips for organisations when communicating during a cyber attack. Listen here: (42 mins) Also available to listen and subscribe on: Apple Podcasts | Google Podcasts | Spotify | CastBox | Deezer Contact us...
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Toward tangible change: the power of campaigning for modern sports activists
August 26, 2021
“Everything,” as the German novelist Thomas Mann observed, “is politics”. Sport in particular, with its enormous appeal across borders, cultures and classes, combined with the truly global reach of its showpiece events, is a very effective and oft-deployed diplomatic tool. As an industry or career, it is also intensely meritocratic. More than almost any other, its professionals have tended to be promoted and revered on account of their ability – rather than their race, class...
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Authentic leadership and the new CEO agenda
August 16, 2021
Today’s consumers have a complex view of authentic leadership and when and why they believe CEOs should take a public stance on complex issues such as public health, climate change, diversity (and diverse representation within a company's workforce and its leadership). Three-quarters (74%) report it’s important for CEOs to take a stand on issues that ‘reflect the collective views and actions of the organizations they lead’, while only 60% say CEOs should take a stand...
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Fintech M&A: buying or just browsing, here’s what brands need to know
August 9, 2021
Gemma Lingham, associate director The incumbents are on a shopping spree. And what’s top of the list? Fast growth fintechs. With a few “unexpected items in the bagging area”, but with plenty of high-in-demand purchases too, it’s safe to say fintech M&A is hotting up. I’d be lying if I said this was something we weren’t completely expecting. At the end of 2020, our ‘Fintech Driving Global Change’ report predicted this would be coming. Developed...