Christopher Onderstall, partner and head of FleishmanHillard’s Ensemble Studio asks readers of The Drum, ‘Can we design our way out of a pandemic?’ and examines the impact Covid-19 has had on our minds when it comes to innovative creativity and design.
From the challenges of understanding the mindsets of an anxious, locked down audience to gaining insight from anti lockdown protesters it’s all change on the creative front. Consumption behaviours have transformed and design has a role in building back confidence to kickstart the economy.
Read the full article on The Drum here.
