Archive
Navigating Covid-19
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FleishmanHillard Davos Digest World Economic Forum 2021 – The Davos Agenda
January 29, 2021
The view from around the world Stephanie Bailey, Senior Partner, Managing Director of Corporate and Head of FleishmanHillard COP26 Unit What a year. What a year. At the WEF Davos Summit last January, there was hardly a mention of the new coronavirus emerging from Wuhan, China. Barely a peep. Nothing really given what was about to hit the world. One year on and Davos is radically different. The reverberations of a genuine global crisis have...
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How companies can best prepare for COP26
January 25, 2021
Stephanie Bailey, senior partner, managing director of corporate and head of COP26 unit For a long time, there has been no hope. But it was clear from day one of the Biden administration that one of the world’s biggest economies was now prepared to re-engage with the climate issue. As we move towards November 2021 and the 26th UN Conference of the Parties (COP26), we can see the glimmer of something more positive. Like any...
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Why good design is a business essential—Sally Eggeling, Ensemble Studio
January 22, 2021
Sally Eggeling, director of FleishmanHillard Fishburn's creative studio — Ensemble Studio — shares with The Drum why good design is a business essential for creating competitive advantage in an uncertain market. "Good design establishes a bond," says Sally. "And design thinking has the power to spark ground-breaking creativity, drive authenticity and purpose, and boost reputation and value." Read the full article here in The Drum. Contact us...
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The next Covid battle: Vaccines vs Misinformation
January 21, 2021
Digital and social will have a hugely important role to play if we’re to beat Covid misinformation and with it, the coronavirus. Peter Wilson, Head of Special Campaigns Wouldn’t it be a tragedy if, after the miraculously fast arrival of covid-fighting vaccines, lazy communication programmes let Covid-19 continue to rage? Take herd immunity. This rather agricultural-sounding theory applies to vaccine strategy too. If a vaccine provides the majority who receive it with a form of...
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Public Affairs leaders are ready to make an impact in 2021
January 15, 2021
Tim Snowball, Head of Public Affairs, FleishmanHillard Fishburn At the end of 2020, FleishmanHillard Fishburn launched its first major survey of in-house public affairs leaders. We left most of the questions open-ended to allow respondents the freedom to share what was really on their minds. The participants covered a wide range of sectors. Most were not current FleishmanHillard clients. This is a summary of what we learned: Brexit and Covid-19 made progress on wider...
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New Year = New Approach to Public Affairs?
January 11, 2021
Liam McCloy, Partner, Public Affairs, UK Although the year is young, I'd like to offer the following thoughts on how businesses might develop their relationships with political decision-makers and opinion formers over the year ahead: False dawns v. new horizons With a Brexit deal done, approved vaccines starting to roll out across the country and a global summit to host on climate change, Prime Minister Boris Johnson has been keen to trumpet 2021 as a year of opportunity for...
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Biden and Britain: Can the Special Relationship be Built Back Better?
December 17, 2020
By Michael Hartt, Partner and Head of International Affairs, London Fireworks in London, church bells in Paris, and celebrations in the streets of Berlin. While the reaction across Europe to the election of Joe Biden and Kamala Harris may have been exaggerated – American media would benefit from a search for “Guy Fawkes Night” – there’s no question that their victory was warmly welcomed by many political leaders and citizens on this side of the...
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Three Key Media Trends Powering PR in 2021
December 4, 2020
Three Key Media Trends Powering PR in 2021 By Jonny Kehoe, Account Director and Media Specialist As we tiptoe towards the end of what can only be described as a life-changing year, it’s impossible not to stop and think about how much the media industry has been transformed. In some cases, the landscape has changed beyond recognition and this evolution shows no sign of stopping. Here we examine three key media trends to monitor as...
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Why the technology sector must stay alert in 2021
November 25, 2020
By Matthew Rudman, Account Director, Technology We’re coming to the end of a difficult year, and looking at the news, you might be thinking you can afford to relax a little in 2021. You’d be wrong. In recent weeks positive news around COVID-19 vaccine trials sent stock markets soaring, while emerging clarity in the outcome of the US elections has put an end to months of uncertainty. The year ahead may at least present fewer...
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What can the pandemic teach us about innovation in healthcare communications?
November 24, 2020
Dr Nick Stewart, FHF Healthcare “Out of adversity comes opportunity” – Benjamin Franklin’s words ring as true now as they have during the countless challenges that have faced society across the decades. Now, as health stakeholders focus on the challenges of vaccine roll-out, it’s a good time to consider how pandemic pressures have caused us to think and innovate differently. In the beginning, it seemed there was little room for new ideas. Fear kicked in...