Archive
Navigating Covid-19
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It’s time for creativity in PR to take front and centre stage, says FHF CEO and PRCA Global COVID-19 Communications Taskforce member, Jim Donaldson
November 18, 2020
Today the PRCA Global COVID-19 Communications Taskforce releases a new study and report sharing lessons from the pandemic gathered from insights taken from 75 industry leaders across 23 countries. The guide, 'How to recover fast from the pandemic: Lessons from communications leaders', showcases communications best practice during the crisis, and how communications can support businesses and organisations in recovery. The reports key themes include: The role of communications in today’s world Effective management and building the right culture Assessing and...
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Six things we’ve learned about healthcare communications in pandemic times
November 5, 2020
By John Gisborne, Chair of Healthcare, London and Jacqui Sanders, Head of Healthcare, London In recent months, anyone who is anyone in healthcare communications will probably agree with the following: Nothing has stopped – programming has continued apace Everyone pivoted quickly in March and then continued to innovate in terms of business planning and project delivery Win strategies for virtual medical meetings were proved early – around the time of ACC. Once it was clear that data could still be published...
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Restart & Recovery: Conservative Party Conference Boris’ big relaunch
October 6, 2020
By Tomos Davies - Director, Public Affairs. The Conservative Party Conference, like so many aspects of daily life, was quite a different affair this year. Few public affairs practitioners will have mourned the tedium of attending the 8am fringe event, the customary rabble-rousing from the main conference hall or the warm (and cheap!) white wine. And whilst this year’s affair was devoid of the political theatre of previous conferences, the adulating Tory faithful and...
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A Tricky Conservative Conference 2020 for International Trade
October 5, 2020
By Michael Hartt, Head of International Affairs, and Luke Downham, Senior Account Executive, Public Affairs. This year’s Conservative Party Conference was meant to be a high-water mark of Boris Johnson’s leadership of a party grateful for the 80-seat majority he handed to them back in December. Instead of basking in the warm glow of an adoring party, the Prime Minister is faced with multiple crises and a battle to resurrect his premiership. With his...
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Fighting the ‘war’ on climate emergency
September 15, 2020
By Grace Duncan, Senior Account Executive. In the last few months, institutions have talked about the ‘war’ on COVID-19 and our ‘front-line heroes’ fighting a ‘deadly enemy’. While there has been debate about whether referring to a virus as if we were approaching World War Three is appropriate, it prompted rational and immediate reaction. With COVID-19 guidelines changing, the language change, and crucially the need for the public to react to that language change, has...
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Navigating Covid-19: PR in Lockdown with FleishmanHillard Fishburn
September 15, 2020
Navigating Covid-19: PR in Lockdown with FleishmanHillard Fishburn CEO, Jim Donaldson We feature in a new episode of the PRCA's 'PR in Lockdown' podcast series. A guide to the PR and Communications industry post-lockdown that aims to share valuable experience and knowledge from the industry’s leaders. Tune in to hear yours truly talk about leading FHF London through the height of the COVID-19 pandemic, including handling the transition out of lockdown and my views on...
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Communicating through a time of change: tracking the B2B buyer’s evolving needs through a pandemic and beyond
September 7, 2020
If the past few years weren’t evidence enough, 2020 has confirmed once and for all that predicting the future is a mug’s game. Businesses from all sectors have shown incredible resilience and resourcefulness in the face of the challenges posed by the Covid-19 pandemic, with the success of some previously unimaginable developments – such as mass home-working in many industries – surprising employers and their staff alike. Time will tell how these changes play out...
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The media and COVID-19: How the pandemic has changed the news
August 20, 2020
It’s the biggest news story of our lives. But what has it been like for the broadcast news journalists covering the Pandemic and the unprecedented disruption and destabilisation it’s caused? FleishmanHillard Fishburn Head of News, Pete Meikle is joined by 5 News Presenter, Claudia-Liza Armah; BBC Business Reporter/Presenter, Katie Prescott and ITV News Head of Newsgathering, Andrew Dagnell for a webinar discussing the huge impact COVID-19 has had on the way the news is reported. 'The media and COVID-19: How the pandemic has changed the news'...
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Listening in lockdown: how the crisis helped refocus the journalist-PR relationship
August 13, 2020
By Amy Story, Account Manager, Technology. As PR professionals, our relationship with the British media is of course a fundamental part of our work, which, like so many aspects of our lives, has been drastically affected by the COVID-19 pandemic. With increased digitalisation, staff cuts at many outlets, and publications’ reliance on advertising revenue, we have had to quickly adapt the way we work to keep up with the changing media landscape. We are well...
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Insights on the impact of COVID-19 on UK food, beverage and agriculture business communications
July 20, 2020
The long-lasting effects that the COVID-19 pandemic could have on our food supply chain have been brought into focus. To discusses new perspectives on how COVID-19 is reshaping communications in food, drink and agribusiness, how organisations have responded to the virus and insights to help inform the communications strategies that FAB businesses should adopt, the food, beverage and agriculture experts at FleishmanHillard Fishburn release, ‘Food for Thought’ magazine. Contact us...