It's time for creativity in PR to take front and centre stage, says FHF CEO and PRCA Global COVID-19 Communications Taskforce member, Jim Donaldson

Today the PRCA Global COVID-19 Communications Taskforce releases a new study and report sharing lessons from the pandemic gathered from insights taken from 75 industry leaders across 23 countries.

The guide, ‘How to recover fast from the pandemic: Lessons from communications leaders‘, showcases communications best practice during the crisis, and how communications can support businesses and organisations in recovery. 

The reports key themes include: 

  • The role of communications in today’s world 
  • Effective management and building the right culture  
  • Assessing and planning the way forward through strong leadership 


“It’s time for creativity in PR to take front and centre stage”.


Jim Donaldson, FleishmanHillard Fishburn CEO and PRCA Global COVID-19 Communications Taskforce member. 


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  • Jim Donaldson

    Jim Donaldson oversees FleishmanHillard’s UK and Middle East operations. With more than 20 years of experience, he brings extensive management experience, having lived and managed teams in Europe, the Middle East and the UK. Before joining FleishmanHillard, Donaldson was the...

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