Archive
News & Opinions
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My #LISTENINGFACE: Faith Howe
October 2, 2017
Today we talk to Head of Talent Development and BlueCurrent UK, Faith Howe on her #LISTENINGFACE... Describe your listening face My listening face is a mix of contradictions. A deadly serious and slightly scary, steely-eyed fix, interjected with big smiles which I would like to think are warm and beaming but are probably actually pretty goofy. I am always told that my face says it all so I think people get the gist of whether...
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My #LISTENINGFACE: Pete Meikle
September 29, 2017
Our Head of News Pete Meikle is always ready to tell a good story, but how good is he with listening to one? We talk to him about his #LISTENINGFACE... Describe your listening face Squinty eyed, furrows in the brow, head cocked, very slightly, to one side. Intense. Intent. Interested. That’s me in full-on listening mode. It’s a look that says: “Hey, I’m hooked on what you’re telling me. I’m listening. Yes, really listening.” It’s...
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My #LISTENINGFACE: Steph Bailey
September 27, 2017
In our latest #LISTENINGFACE post we speak to Managing Director of Corporate, Steph Bailey and find out how she is foiled by those who listen to her most.... Describe your listening face The only time I am still is when I listen, and yet because my face is pretty expressive you can still read exactly what I am thinking. So my #listeningfacecan be grumpy, cheeky or serious–often though I’m just trying not to give the...
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My #LISTENINGFACE: Lauren Winter
September 25, 2017
In our latest #LISTENINGFACE article we speak to Head of Consumer and Brand Marketing EMEA, Lauren Winter on how well she listens... Describe your listening face. My listening face doesn't look like a listening face at all. In fact I'll probably be doodling, looking about, fiddling with my pen/clothes/hair/you! I like to move around and at pace. So when I'm really listening, I'm fidgeting too -no offence intended but it helps focus my mind.In summary...
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My #LISTENINGFACE: Christopher Onderstall
September 20, 2017
In this article of our series on #LISTENINGFACE we speak to Social & Innovation Lead Christopher Onderstall about his intent listening... Describe your listening face. My #LISTENINGFACE is sure to confuse, many mistakenly think I’m either very annoyed or judging them harshly for their statements. Usually it’s simply that all my brain capacity is tuned to listening intently, it’s hard for most to tell the difference between my different faces. Recount a time you listened...
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TechMunch: AI and the art of thinking for a living
September 19, 2017
One of my favourite memories of university (of those fit to share anyway) was of a mural on the wall of the College of Arts & Sciences (my department of study) which (re)assured me that ‘A Liberal Arts degree is insurance against when the robots take all the boring jobs’. Beyond a vague irritation when visiting Science majors suggested our primary course of study should be learning to say the phrase ‘would you like fries...
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My #LISTENINGFACE: Sophie Scott
September 18, 2017
We continue our series of #LISTENINGFACE posts from our senior team with today's coming from Managing Director of Technology and Strategy, Sophie... Describe your listening face. I’m told my listening face mostly consists of a fairly snarly stare. Interspersed with some talking. I should probably work harder at it. Recount a time somebody listened to you. I genuinely think people at FHF listen all the time. It’s one of the many reasons I love the...
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My #LISTENINGFACE: Kev O’Sullivan
September 13, 2017
To coincide with the launch of #LISTENINGFACE we've interviewed our senior team to ask them what their #LISTENINGFACE looks like! First up, our Executive Creative Director Kev... Describe your listening face My #LISTENINGFACE is super intense -like a scowl really. And if I'm not wearing my glasses, the squint makes it even more intense. I could be really enjoying the information being imparted, and in reality I look homicidal. Either that or nodding inanely. Recount...
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Six reasons to marry B2B comms with B2C social platforms
September 12, 2017
As marketers, we have a habit of pigeon-holing things. ATL, TTL, BTL, B2B, B2C; we break our audiences down into sub-categories with seemingly endless possibilities. Ultimately it makes our lives easier, and our bosses and clients happier. As such, we become fixated with making something work within the realms of our experience, which may be in B2B, or healthcare, or whatever, electing to ignore the experiences from elsewhere in fear that they won’t work, or...
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IFA Insider #4
September 6, 2017
And that, folks, is that. IFA 2017 is over. We can all go home, happily laden with tech; nothing further to discuss. Well, not quite. IFA is renowned for overloading us with announcements and shiny new gadgets. Round ups like ours try and cut through the masses of announcements, and focus on the most important news coming out of the show. But it’s only once it’s ended that we can really sit and reflect on...