IFA Insider #4

And that, folks, is that. IFA 2017 is over. We can all go home, happily laden with tech; nothing further to discuss. Well, not quite. IFA is renowned for overloading us with announcements and shiny new gadgets.

Round ups like ours try and cut through the masses of announcements, and focus on the most important news coming out of the show. But it’s only once it’s ended that we can really sit and reflect on what’s been offered up and what tech has the potential to make an impact over the coming year.

IFA Insights

Trawling over social we’ve discovered that Samsung and LG dominated in the battle of the noise. Both companies announced some pretty amazing tech at the show and as always social media was there to lap it all up.

One of the most instagrammable moments was LG’s OLED TV screen, giving some spectacular views for those who managed to see it.

The launch of the smaller, yet equally stylish ‘Frame’ TV, coupled with news from the Home Appliances division created a storm on social for Samsung. The brand took to Instagram to showcase its latest innovations through short videos and slideshows.

You can check out why LG and Samsung caused such a buzz on the links below:

LG livestream from IFA 2017

Samsung IFA recap

The winner techs it all

With any major tech event, there’s always one company that’s had a standout splash. While the overall winner will vary based on your interests, and the type of technology being announced, the company with the most news and noise this year is, (drum roll please) Sony.

Sony added to its already popular Xperia line with two new phones: the Xperia XZ1 and Xperia XZ1 Compact. Both boast the ability to scan objects and create 3D visualisations, within 60 seconds, using the devices’ 19MP camera. Alongside this, it launched the Xperia XA1 Plus, a smartphone with a 5.5-inch edge-to-edge display, which it describes as a “super mid-ranger”.

Alongside a trio of phones were a trio of headphones. However you like your headphones, Sony had something for you at IFA. The over-ear WH-1000XM2 and the WI-1000X  ‘neckbuds’ bring noise cancelling to the table. The WI-1000X is not only noise-cancelling, but (mostly) wireless, and is helped by the WF-1000x in building out Sony’s wireless headphone offering.

If that weren’t enough, Sony also showed off its take on a Google Assistant speaker, the LF-S50G; the RX0 rugged camera; and the A1 OLED TV.  Sony is known for being a tech powerhouse, with offerings across the spectrum of devices. At this year’s IFA it made clear how broad its strengths still are.