Archive
Year: 2021
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Beijing’s CPTPP mischief is another headache for Washington in the Indo-Pacific power struggle
October 12, 2021
Over recent weeks headlines have been full of the announcement of the AUKUS defence partnership. In an unsurprisingly rapid response China, the unspoken target of the new submarine capabilities in Oceania, announced their application for accession to CPTPP. Although they had previously made no secret of the ambition to apply to this multilateral agreement, with full awareness of the irony that it had been originally created to contain their regional economic dominance, it was nonetheless...
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The paradox of communicating CSR: Reality check
October 8, 2021
Richard Costa, Director and Head of Corporate Reporting at Ensemble Studio Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series we explore ways to successfully manage the predicament. There is a difficult challenge that companies face when trying to communicate their corporate social responsibility (CSR): the lack of...
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Previewing the Conservative Party Conference 2021
October 3, 2021
By Tomos Davies, director As Conservatives gather this week for their annual Conservative Party Conference 2021, the first in-person meeting since Boris Johnson’s triumphant 2019 general election victory, they do so against a turbulent and uncertain political backdrop. As Britain’s forecourts run dry, the cost of living spirals, and with warnings of a winter of discontent on the horizon, Conservatives congregating in Manchester will hope for a dash of that fabled Johnsonian tonic to banish...
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Rob Mayhew joins FleishmanHillard as UK head of influence and retail
October 1, 2021
Rob Mayhew has been hired as the head of influence and retail at FleishmanHillard UK. Rob will lead the consumer and brand marketing practice on developing digital multi-channel content and influencer marketing strategies; defining how we work with creators and navigate the ongoing diversification of influencer content and channels as well as leading the practice’s influencer offering. Rob has more than nineteen years of experience in both the shopper and digital sectors, having worked on...
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Large Creative Agency of the Year is FleishmanHillard
October 1, 2021
We're so excited to share that FleishmanHillard UK won 'Large Creative Agency of the Year' at this year's Creative Moment Awards! We see this win as a huge testament to every single FH employee, our clients, our partners and the culture we have built. The whole team is thrilled. Contact us...
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WEBINAR: Is meritocracy a myth? The case for socioeconomic diversity in our working lives
September 30, 2021
Join us on Thursday 14th October at 1-2pm (BST) for a panel discussion on socioeconomic diversity and inclusion, hosted by Ben Levine, director & partner of FleishmanHillard TRUE Global Intelligence, in conversation with: Sarah Waddington CBE, Co-founder of Socially Mobile Saeed Atcha MBE DL, CEO of Youth Leads UK, Social Mobility Commissioner and Deputy Lieutenant of Greater Manchester Dr Louise Ashley, Senior Lecturer, Royal Holloway, University of London and Research Fellow, The Bridge Group Register...
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Labour Conference 2021 Round-up: Five things we learned
September 30, 2021
Labour Conference 2021: Starmer slays the Corbyn dragon, but will he now resonate with the public? Four days of Labour Conference is quite enough Conference for most. However, I hugely enjoyed being back amongst party members, MPs, peers and the wider business community for the first in-person Labour Conference since 2019. It’s safe to say that Brighton 2021 was a mixed bag for the party, but there are clear signs that Labour is now once...
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Better together: The Top 3 collaborations announced at Money20/20 Europe
September 29, 2021
Last week, after over 500 days of global lockdowns, the annual Money20/20 Europe conference returned. Bringing together more than 4,000 people from over 1,500 companies; the show in Amsterdam, once again, is shaping the future of money. From tiny fintech start-ups to incumbent banking giants, global leaders to innovators and disruptors, they all gathered to meet, debate and of course – announce new initiatives. Back in our 2020, ‘Fintech Driving Global Change’ report, Money20/20 President...
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Communicating corporate social responsibility: Corporate responsibility as a negotiation between organisation and stakeholders
September 28, 2021
Richard Costa, Director and Head of Corporate Reporting at Ensemble Studio There is a great deal of ambiguity that shrouds the concept of corporate responsibility. Not only is there a lack of consensus as to what it actually means, more than ever companies are also expected to communicate theirs. It’s a riddle wrapping an enigma. How should corporations approach communicating corporate responsibility? In the third post, 'Corporate responsibility as a strategic activity', we examined the idea...
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FleishmanHillard TRUE Global Intelligence announced as AMEC Awards finalists.
September 28, 2021
FleishmanHillard's award-winning insights and analytics practice, TRUE Global Intelligence are announced as finalists having received three shortlistings in this year's AMEC Awards! Our work in partnership with client Krispy Kreme is shortlisted in the 'Best first steps on a measurement journey' category, our award-winning work with Novartis, 'Recasting pharma as a top tech talent destination', is shortlisted in the 'Most impactful client recommendations arising from a measurement study' category and the FleishmanHillard True Global Intelligence...