Archive
News & Opinions
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Davos Digest #3
January 19, 2017
Day two of Davos, and the spoils belong to meme-legend Joe Biden who covered a broad range of issues in a valedictory key note. In a not-so-subtle rebuke of Donald Trump, he called on the world’s richest 1% to ‘pull their weight’ in the global economy, attacking Russia for testing the fault lines of the current world order and described Nato as a ‘sacred obligation’. A strong start before most had sipped their first cup...
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Davos Digest #2
January 18, 2017
Good morning! And we’re off… Against a backdrop of populist sentiment and anti-elitism, this was never going be just another Davos. And into the fray has stepped the leader of the world’s second largest economy, China. With its first presence in 25 years, all eyes (and ears) were tuned to President Xi Jinping’s steer on the global economy. The big news from Day One at Davos was the clash of this Presidential heavyweight with another...
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Davos Digest #1
January 17, 2017
Unless you’ve been hiding under a rock, you might have noticed that the World Economic Forum’s annual Davos meeting kicks off today. And after a tumultuous 2016 the stakes have never been higher. It has been suggested that WEF has become an irrelevance. After all the conventional wisdom at Davos this time last year was that Donald Trump wouldn’t win the Republican presidential nomination, let alone the presidency; that Brexit would be defeated; globalisation was...
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Introducing: RESONATE
January 11, 2017
Reputation. Every company has one. And in today’s ever-changing and uncertain world reputation can no longer be left to chance. Gone are the days of managing reputation by accident rather than design. Like it or not companies are under public scrutiny like never before. But reputation can also be a company’s biggest business asset. An opportunity to stand out from the competition. More people buying and demanding a product. A stronger bottom-line and share price...
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TechMunch: Six predictions for tech in 2017
December 21, 2016
Goodbye 2016. And good riddance! Don’t get me wrong, 2016 had some bright spots. There were great moments like the Queen’s Jubilee; Mo Farah winning his fourth Olympic gold medal; Michelle Obama’s powerful pre- election speech on female empowerment; and the Pokemon Go craze. But for many of us, 2016 will be best remembered as the year when the US and Europe took a dramatic right turn. Brexit and the US Presidential election dominated the...
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Introducing: Rachel Hodgson
December 9, 2016
Rachel is our Client Services Director and is a Partner in our London Technology Practice Group. We managed to grab some time to chat about what she does and why she does it. Rachel you’ve specialised in tech PR - why? I’ve always been a bit of a geek and – like most people who fell into this industry – thought that the pace of change and innovation in the tech world would keep me...
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TechMunch: Communicating in a post truth society: the ‘new norm’
December 9, 2016
2016 has been a year of surprises. Against all predictions, the UK voted to leave the European Union, Donald Trump will soon be President of the US, and Leicester City won the Premier League. But perhaps one thing that has been the biggest surprise of all in my opinion, and increasingly evident in our daily lives, is how people are choosing to source their news and using it to reinforce their existing beliefs rather than...
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FleishmanHillard Fishburn wins at ICCO Global Awards
December 2, 2016
An exciting evening at the ICCO Global Awards where FHF and the wider FH network were shortlisted for a range of categories. FleishmanHillard Fishburn and Ketchum Research won Best Global Healthcare campaign for our work with Philips on the Future Health Index at the Global ICCO Awards. Nick Masterman, project lead said "It's fantastic to receive such a high accolade for all the hard work we've put into one of the most comprehensive campaigns we've...
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Autumn Statement 2016 – a FHF Public Affairs analysis
November 30, 2016
One of the more intriguing aspects of the Autumn Statement last week was how the Chancellor sought to manage the politics of the situation he finds himself in, while at the same time deliver economic credibility through his infrastructure plans. The announced spending plans gave a surprisingly Keynesian look to the Autumn Statement, with the creation of the new £23billion National Productivity Investment Fund. But the real question is; does the spending go any way...
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TechMunch: Black Friday everywhere? Adtech drives the trend.
November 28, 2016
Why does Black Friday receive so much attention online? Rachel Hodgson takes a look at how it's got to its behemoth size. You probably spent last week being bombarded by email offers from retailers you barely remember signing up to, offering increasingly over-excited exhortations to check out their Black Friday deals. Traditionally focused on electricals, this phenomenon now seems to encompass discounts on everything from cosmetics to furniture and hotels to cultural institutions (if my inbox...