Archive
News & Opinions
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Mobile Digest #1
February 28, 2017
Yesterday was Day One at this year’s Mobile World Congress (MWC) in Barcelona, where the global tech industry - minus Apple – gathers to launch and showcase the newest (and sometimes oldest!) smartphones, and the latest in VR and AR, software and wearables. With many of us in Barcelona supporting clients this week, Fleishman will be capturing the show’s best bits and sharing them with you daily. So keep an eye out for our MWC Digest every morning wrapping up each...
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Unexpected item in your comms area? Plan for uncertainty now
February 23, 2017
Blink and you’ll have missed it. Kraft Heinz abandoned its takeover bid for Unilever, the move surviving for just one weekend. While the brevity of the attempt isn’t a great look for the Buffet-backed Kraft Heinz, the move has had a wider impact on the industry, as Unilever illustrated Wednesday when they committed to boosting profits after shareholders started to query the prompt rejection. Will there be an act two before the year is out?...
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FleishmanHillard Fishburn wins at the PRCA City & Financial Awards!
February 23, 2017
At this year's PRCA City & Financial Awards FleishmanHillard Fishburn won Best Change Management Campaign for our work with Financial Fraud Action UK on our Take Five campaign. Take Five is an integrated campaign from our Corporate Communications, Creative Strategy and Consumer teams, which launched in September 2016 and continues with our recent release of Scam Academy, a video series tasking Carol Vorderman, Donna Air and Rufus Hound with learning how to scam people from...
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TechMunch: Fighting racial discrimination with the help of VR
February 9, 2017
Last year, my colleague Stephanie predicted what 2016 held in store for tech. Unsurprisingly, the rise of virtual reality (VR) in the entertainment industry was high on the list, from the way we watch concerts and sports games to the way we consume social media. Having started the year appealing to hardcore gamers and early adopters, VR’s ambition of mass appeal is looking closer to coming to fruition. The advent of the smartphone-powered VR experience...
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Five lessons we learnt from the BBC Today programme
February 3, 2017
This week we were fortunate to host both the BBC 'Today' programme's Business Presenter Dominic O'Connell and Business Editor Simon Hamer at The Langham for an FHF exclusive corporate breakfast with our Head of News Peter Meikle hosting. Here are the five lessons we learnt from the session. 1. Today still sets the agenda, especially when things are getting serious. On the morning of the EU referendum result, 11.5 million people tuned into Radio 4...
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TechMunch: AI…even the experts are unsure on what the future holds
February 1, 2017
2017 is already ‘the year of AI’, and we've only just finished January. The world’s elite at Davos this year were actively debating the impact that AI and automation will have on industries, economies and currencies across the world. The technology is being touted as a large piece of the puzzle in achieving the idealistic ‘Fourth Industrial Revolution’ that global leaders are craving. The CEO of Microsoft, Satya Nadella, claimed that AI could be the...
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Feminist memes: should we share them?
January 26, 2017
As a person who identifies as a feminist whilst also actively participating in, at times ultra, feminine culture, I quite easily found solace in postfeminism. Post-feminism signals an era of (positive) entanglement between feminism, femininity and popular culture. It’s accepting that women can be feminine and still want equal pay; it’s breaking down that age-old stereotype that to be a feminist you must also be somewhat masculine (does nobody see that irony?). We do not...
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TechMunch: The danger of trust – Social engineering in the technology industry
January 25, 2017
In the tech industry, social engineering refers to the use of deception to manipulate individuals into divulging confidential or personal information that may be used for fraudulent purposes. Now you might think only people who aren’t paying attention will be foolish enough to give away confidential information to someone they don’t know, but how often have you read an email from someone and simply trusted that they are who they say they are? I know...
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Davos Digest #5
January 20, 2017
The FleishmanHillard Davos team is about to sign off for the weekend. But before we do, we’ll take a look back at the themes and outcomes from this #WEF17, as well as the day’s highlights. Wrapping up our Davos insights from the week is our very own Head of Media, and in-house Malcolm Tucker, Peter Meikle (also FH Head of News). Celebrity chefs, communists and a fast-changing world Of all the people at Davos, it...
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Davos Digest #4
January 20, 2017
Day three and the finishing line can just about be seen in the distance. The day’s big news was made by Theresa May who, coming hot off the heels of her recent Brexit Speech in which she shocked many in declaring her willingness to walk away from the single market, followed up with another big key note. This time it was all about one simple message: Britain is open for business. AI and automation returned...