Archive
News & Opinions
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TechMunch: Is technology driving change or do people drive technology?
April 10, 2017
In our inaugural TechMunch post, my colleague, Lakshmi, finished her post by saying “the opportunity for physical interaction, the opportunity to use all of our senses, and just connect as people, has become all the more powerful.” This week, I ask the question is it the technology itself or us driving change through technology? Technological determinism vs social determinism. At its most basic level, technological determinism presumes that a society's technology drives the development of its social structure...
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What next for food labelling after Brexit?
April 6, 2017
The news that the Prime Minister last week officially notified the European Union of the UK’s intention to leave has had a cool reception from figures in the food and drink industry. Prominent voices in the sector have not hesitated to publicly express their concerns as manufacturers face key challenges on multiple fronts, including the reality of operating under tariffs and barriers, and restricted access to a shared labour market – something food producers are...
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FleishmanHillard Fishburn wins at Transform Europe Awards
April 3, 2017
Last week at the Transform Europe Awards FleishmanHillard Fishburn won Gold in the Best Visual Identity from the Healthcare and Pharmaceutical Sector. Executive Creative Director James Beverdige said of the win "WHO needed a strong, iconic branding solution to bring a very serious issue to life throughout a multifaceted campaign, and I’m delighted that this has been recognised with a GGGOOOLLLDDD Award in the Healthcare category at the 8th Annual Transform Europe Awards”. Credits: James Beveridge, Ami...
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I cried over Brexit – but now we’ve all got to make it work
March 31, 2017
I’d been out campaigning till 10pm in the pouring rain. Knocking on doors, leafleting commuters and ferrying people to polling stations. Soaked, chilled to the bone and tired, but like most remainers, convinced we’d win the referendum. At 5am the next morning, I was preparing to host a conference call with my clients around the world to brief them that, despite all our carefully crafted narratives explaining why remain would win, Leave had secured a...
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TechMunch: From smart socks to smart patches and pens – innovations in diabetes technology
March 17, 2017
With Gartner predicting that by 2020 the global M-health (mobile health) industry will be worth a staggering $38billion, health tech, health apps and of course wearable devices are big business and are increasingly a part of our everyday lives. I for one am disappointed if I don’t clock up the recommended 10,000 steps a day on my tracker and will go out of my way to make sure I do - even if it means...
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FleishmanHillard Fishburn holds roundtable with the International Trade Secretary Dr Liam Fox
March 15, 2017
This morning FleishmanHillard Fishburn was delighted to host a private roundtable with the International Trade Secretary, Dr Liam Fox. With over 30 participants, Dr Fox began his remarks by outlining his Department’s remit in the coming years. He stated his Department was responsible for promoting and supporting opportunities for export and investment, delivering the best international trading framework for the UK, and building an appetite for British goods and services. He outlined his commitment to...
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Five lessons we learnt from Rory Cellan-Jones
March 8, 2017
Back at the turn of the century, Rory Cellan-Jones was crowned as the BBC’s first ‘Internet Correspondent’. His wife, a respected economist, remarked on hearing of his new title that it was a ‘sell signal’. The comment proved prescient when the internet bubble burst shortly after, and Rory returned to his wider role as a business correspondent. It was seven years later in San Francisco, at something called the ‘Mac World’ conference – which he’d...
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Mobile Digest #4
March 3, 2017
As the doors close for another year on the world’s biggest mobile event and a record 108,000 weary bodies from across the globe make their way home, it’s a good time to reflect on this year’s event and decide who were the winners. And it’s fair to say that it was Nokia that stole the show… Attention-grabbing gadgets Phone launches always garner a lot of attention at MWC and this year it was fascinating...
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Mobile Digest #3
March 2, 2017
We are back again with another update from Europe’s leading trade show. Yesterday was day three of Mobile World Congress and the pace had certainly eased off a little from the big announcements of the first two days. Day three was clearly the opportunity for reflection, analysis and future-gazing. So here’s our insights from day three of MWC.... Smart cities flourishing Smart cities, as we reported on day one, continued to be a key theme...
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Mobile Digest #2
March 1, 2017
And we’re off again. Mobile World Congress day 2 has been all about digital reinvention. Sessions focused on the need for continuous development and continued commitment to digital innovation. Some keynotes got a little warm and fuzzy, but some gave stern warnings. Autonomous mobility was a hot topic, with a focus on vehicle users (‘driver’ isn’t really the right word) with the likes of Daimler, BMW, Ford, and Peugeot showcasing their latest tech. So here’s...