Archive
News & Opinions
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The Autumn Statement 2016
November 23, 2016
When Theresa May stood on the steps of Downing Street she pledged to make Britain a "country that works for everyone". Today, Chancellor Philip Hammond attempted to use the levers of public spending and borrowing to match that political ambition. He talked of addressing the nation’s productivity gap, improving our physical and digital infrastructure, and investing in roads, railways and broadband. Whilst he maintained the Government’s commitment to balance the books, the Chancellor said Britain...
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TechMunch: Four innovations driving the motor industry
November 21, 2016
A few years ago, I Techmunch’d about how the UK is leading the automotive shift towards driverless cars and how motor companies will evolve from nuts and bolts mechanics, to becoming some of the world’s biggest tech giants. Judging by the news announced at the Paris Auto Show last month, it looks like they’ve done just that. In this week’s post, we’re looking at what’s changing in the automotive industry. CLEAN TECH GETS A MAKEOVER...
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Is the train slow enough to jump off? When 140 characters aren’t enough anymore
November 16, 2016
It’s lost more than $2bn since its founding, Vine is gone, it’s struggling to rise above the 300 million user mark, it has constant allegations of unchecked racial and misogynistic abuse, it has switched to an algorithmic timeline and it has managed to turnoff potential investors Salesforce and Alphabet. So, are things finally over for Twitter? The short answer is no, the long answer is maybe. Make no mistake, for the time being Twitter is...
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TechMunch: Culture clash; when technology and art collide
November 15, 2016
In our continuing TechMunch series Connor discusses if art and technology can work together or if they are destined to be enemies. Technology and art have always had a divisive relationship. Fine art purists have harboured a wary scepticism towards the use of new technologies, and ‘techies’ have traditionally been aloof from art’s whimsical nature. In today’s technologically driven society, issues around privacy and identity, dependency, and advances in technology are creating compelling stories for artists...
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TechMunch: Do we need more ‘human’ tech?
November 11, 2016
New Account Executive Leona Hayhoe tackles the humanity in our ever advancing tech. Largely inspired by one new big budget TV show... I’m not ashamed to admit that this blog was in part inspired by the new HBO show Westworld (great show, by the way, you should definitely watch it). In the very first episode, and I swear this isn’t really a spoiler, an employee of the titular Westworld muses as to whether the guests...
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Do It Day: Are you ready to come out?
November 10, 2016
Our own Christopher Onderstall has been helping with The Drum's Do It Day. An event that believes that marketing can change the world. Challenged to get more of our nation eating less meat by the Eating Better Alliance, he and a team of Marc Young, Chris Aming, Ben Hawley and Inge Driksne have been working hard to launch their campaign today, 10th November, The Drum's very own Do It Day. Below Chris discusses the campaign #Vegcurious...
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TechMunch: The technology of Formula 1
October 25, 2016
Glenn Simpson takes a look at the technology that continues to drive Formula 1 to be successful and how advances in recent years has maintained the momentum for drivers to keep pushing to be faster. The debate over man vs. car and who makes more of a difference is one that has long been fought, for the sake of all our sanity, I’m only going to focus on one topic, the technology behind what makes...
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FleishmanHillard Fishburn wins at Digital Impact Awards
October 19, 2016
FleishmanHillard Fishburn has won Bronze at the Digital Impact Awards for our Sports Relief campaign with Fitbit in Best digital communication as part of an integrated campaign. The Digital Impact Awards champion and reward the campaigns truly making a difference to the communications world. Now in its seventh year, the record number of entries and high standard of submissions given over to the judging panel highlights the extent to which the digital communications industry continues to innovate. Our Fitbit campaign, created together...
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Newsgathering in the digital age – #SMWLDN full session
October 17, 2016
https://vimeo.com/185451096 At Social Media Week, we held a panel talk at The BFI, Southbank on how the digital age has changed the way news is gathered. You can watch the session in full above. Our panel (left to right) consists of: Peter Meikle, Head of News at FleishmanHillard Fishburn Rachel Rodriguez, Social Media Producer for CNN Hazel Baker, Digital News Editor for Sky News Rob Owers, Head of Government & Regional Parternships for Twitter...
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TechMunch: The rise and fall of Pokémon Go?
October 11, 2016
Liz Mercer blogs on the surprise hit of summer, the now infamous Pokémon Go and if it's all over for the game. Its arrival was a revelation. Seemingly expertly crafted to mainline itself straight into the hearts, minds and memories of the world’s big kids, and a good portion of the smaller ones, Pokémon Go will undoubtedly go down in history as one of the biggest gaming phenomena of the smartphone age. Not only did it...