Archive
Year: 2021
-
United vs. Divided: Buying sustainably
March 23, 2021
Rachel Barrett, Director Consumer expectations and demands when it comes to meaningful action on environmental and climate challenges continue to grow. According to recent research conducted by FleishmanHillard UK, one in five people (20%) regard climate change as a top priority when it comes to purchasing food and drink products. However, more than half of us (53%) also consider that the industry is falling short when it comes to tackling this challenge. This was particularly...
-
Can we design our way out of a pandemic? Asks Ensemble Studio
March 19, 2021
Christopher Onderstall, partner and head of FleishmanHillard's Ensemble Studio asks readers of The Drum, 'Can we design our way out of a pandemic?' and examines the impact Covid-19 has had on our minds when it comes to innovative creativity and design. From the challenges of understanding the mindsets of an anxious, locked down audience to gaining insight from anti lockdown protesters it's all change on the creative front. Consumption behaviours have transformed and design...
-
FleishmanHillard COP26 Webinar: In conversation with Tom Clarke, ITV News
March 17, 2021
FleishmanHillard COP26 Webinar+Q&A: In conversation with Tom Clarke, Science Editor at ITV News, Thursday 25th March 2021 at 3pm (GMT) Join FleishmanHillard for an exclusive webinar event in conversation with one of the UK’s leading climate change journalists, Tom Clarke, Science Editor at ITV News on Thursday 25th March, 15:00-16:00 (GMT). The discussion will see Tom provide perspective on: The significance of COP26 and the key policy changes to look out for plus the risks...
-
Digital media regulation: Is what’s going on Down Under set to come over?
March 15, 2021
Joel Herga, Account Director Early 2021, in the middle of the coronavirus pandemic, all eyes are on Australia. It is not however because of the countries much-admired hotel quarantine system or their hard and fast regional lockdowns but because of a new law that has more to do with regulating cyberspace than track and trace. On the 24th February, the Australian Government passed a new law requiring digital platforms to pay media outlets and publishers...
-
Swipe to Meet… Tejas Chandarana, Account Executive—Brand Marketing
March 15, 2021
As a team, all the brilliantly talented, unique individuals that work at FleishmanHillard deliver amazing work for our clients. Each person’s individual strengths, passions and ambitions are what makes FleishmanHillard UK an incredible agency, a diverse talent pool of creative minds solving complex communications challenges and a certified ‘Best Place to Work’. We asked account executive, Tejas Chandarana about his experience working in the Brand Marketing team at FleishmanHillard UK, what he includes in his working from...
-
FleishmanHillard UK awarded PRCA CMS Gold accreditation
March 10, 2021
FleishmanHillard UK has been awarded Gold Communications Management Standard (CMS) accreditation by the PRCA. We join an elite group of PR agencies that have held the CMS accreditation continuously for more than fifteen years. Holding CMS status as an agency represents the gold-standard of communications practice. It shows that we are committed to best practice, ethical behaviour, diversity and inclusion, campaign effectiveness, leadership and taking a joint approach to tackling some of the biggest issues...
-
The pandemic and the gender pay gap
March 8, 2021
Carly Hilkin, Associate Director, Purposeful Business Two weeks ago, the UK Government announced that employers will have an additional six months to report their gender pay gap data for 2020, due to the continued effects of the Covid-19 pandemic. In other words, companies that fail to meet the original gender pay gap reporting deadline of 4th April will not face enforcement until October this year. The news comes as campaigners and business leaders have been...
-
Depali O’Connell, director of insights to judge PRmoment Awards
March 5, 2021
Depali "Dee" O’Connell, senior vice president, partner & director of insights and strategy to judge this year's PRmoment Awards! The awards celebrate excellence in the most outstanding PR and marketing campaigns and reward exceptional talent from across the UK PR and Communications landscape. The awards are open for entries until Friday 26th March. Contact us...
-
How social channels are beginning to dispel ‘Fake News’
March 3, 2021
Maranatha Peterside, Senior Account Executive and Chloe Platts, Senior Account Manager Over the past few years, social media platforms have been trying to dispel fake news. Whether it’s political elections or, more recently, vaccine information it’s easy for almost anyone to spread incorrect information across social channels. Something that we as consumers tend to hold platforms responsible for. As a social channel, Facebook is constantly evolving away from its beginnings as a site for college...
-
Culture Trends Report 2021 – The Cultural Rate of Covid
March 2, 2021
Introducing our latest trend report, 'The cultural rate of Covid', authored by Head of Consumer and Brand Marketing, EMEA Lauren Winter. The report looks at how the cultural landscape has mutually shaped and been shaped by COVID-19 and how brands can understand the cultural shifts to have a dialogue with consumers with a new mindset. People took stock. They irrevocably changed. The new normal was ushered in. But ...the wave of human resistance to change is ever-present...