Archive

Year: 2021

  • FleishmanHillard UK CEO joins PR Lions Jury of this year’s Cannes Lions

    April 22, 2021

    Jim Donaldson, FleishmanHillard CEO, UK and Middle East joins the PR Lions Jury of this year's Cannes Lions International Festival of Creativity awarding coveted Lions to the best in strategic and creative communication from around the globe. Enter the awards here. Contact us...

  • Stats vs. Stories: The secret sauce that makes content marketing click

    April 21, 2021

    Do you watch the news regularly? Have you noticed anything different about the way the latest on the pandemic is being broadcast? Let me take you back over the past 12 months. First came increasing caution, fear and grief. The first few domestic cases, hundreds being admitted to hospital, thousands mourning loved ones and many more suffering long Covid. Hot on its heels, the counter-story. The thousands made redundant, the millions on furlough, the billions...

  • ‘Safety First’: How concerns around Covid food safety are shaping expectations towards the food and drink industry

    April 20, 2021

    Lesley Anderson, Director, Brand Marketing Food has always had to be safe to consume, but did we previously take this for granted pre-pandemic? I certainly never considered wiping the packaging with anti-bacterial spray or wondering whether food handling was done safely just over a year ago. Thankfully, the UK Government tells us that it is very unlikely that you can catch coronavirus (COVID-19) from food. Additionally, the risk of COVID-19 cross-contamination to food and food...

  • Creative Director Kev O’Sullivan joins discussion on creativity in communications at PR360

    April 16, 2021

    FleishmanHillard UK, senior vice president, senior partner and executive creative director Kev O'Sullivan takes to the stage at this year's PR360 conference in a panel discussion celebrating creativity in communications and the creativity that persisted through the last turbulent year throughout the pandemic. Joined on stage by Ottilie Ratcliffe, creative director at The Romans. The pair will share creatives' views on their favourite work from the last twelve months, creativity in PR & marketing communications...

  • Influencing B2B buyers in a remote-first world

    April 14, 2021

      Claudia Bate, Head of Technology, Director and Partner, FleishmanHillard UK It has been more than a year since the coronavirus pandemic transformed our lives forever, disrupting the way we travel, shop, spend, socialise and work. As consumers, we have drastically changed our behaviour. With non-essential retail shut for most of last year and now into 2021, even previously late adopters switched to online shopping – probably forever for 17.2 million Brits, according to a...

  • Foreign policy going forward: Five takeaways from the UK Integrated Review

    April 13, 2021

    It has been a few weeks since the Prime Minister published the widely anticipated UK Integrated Review, and now that the initial clamour from pundits and commentators has died down, analysts are beginning to look at the long term impact the review might have on how the UK operates on an international level. At 114 pages, Global Britain in a competitive age – The Integrated Review of Security, Defence, Development and Foreign Policy, is a...

  • Six ways to visualise sustainability — Ensemble Studio

    April 8, 2021

    Steve Hickson, creative director of Ensemble Studio shares six ways that brands and businesses can get the right look when visualising sustainability through design and imagery. Capturing the vision for your organisation with clichéd images of trees or wind turbines, in most cases, do little to bolster your sustainability story. Steve shares six tips to developing a consistent and authentic visual approach for sustainability communications that will help businesses stand out. Read the article in...

  • Looking ahead to COP26 with Tom Clarke, ITV Science Editor: Five key takeaways

    March 30, 2021

    Last Thursday, FleishmanHillard UK’s COP26 Unit hosted Tom Clarke, ITV’s Science Editor and one of the UK’s leading climate change journalists. Speaking to our Head of News, Pete Meikle, the discussion looked ahead to this year’s historic COP26 conference, its significance and impact on climate policy, business reputation and the media agenda.   Here’s our view on some of the key takeaways from the session and the lessons for our clients both in the UK...

  • Swipe to Meet… Amity Harrold, Account Director—Brand Marketing

    March 26, 2021

    As a team, all the brilliantly talented, unique individuals that work at FleishmanHillard deliver amazing work for our clients. Each person’s individual strengths, passions and ambitions are what makes FleishmanHillard UK an incredible agency, a diverse talent pool of creative minds solving complex communications challenges and a certified ‘Best Place to Work’. We asked account director, Amity Harrold about her experience working in the Brand Marketing team at FleishmanHillard UK, what she includes in her working from...

  • Business Communication in the COVID-19 Era

    March 25, 2021

    It has been more than a year since coronavirus transformed our lives forever, both professionally and personally. With the new normal still unfolding, has the behaviour of UK business decision-makers continued to change since the pandemic first took hold? Developed in partnership with our TRUE Global Intelligence (TGI) team, our new report, Business Communication in the COVID-19 Era: Reflecting the new B2B Purchasing Paradigm, follows on from our report published in September 2020, The Power of...

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