Archive
News & Opinions
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Seagate Appoints FleishmanHillard as EMEA PR Agency of Record
October 1, 2014
Seagate Technology plc has announced that FleishmanHillard Inc will serve as the company’s new public relations agency of record in EMEA, effective immediately. The announcement comes following a thorough selection process that involved its European headquarters in Maidenhead, UK and global headquarters in Cupertino, California. FleishmanHillard will support Seagate’s communications efforts across its entire range of storage solutions and services in 13 European markets. The work will be centrally hubbed from the FleishmanHillard London office...
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Friday TechMunch: Every Cloud Has A Silver Lining?
September 29, 2014
Celebrities are getting hacked off with iCloud. Last month, more than 100 high profile celebrities had their phones hacked and intimate pictures posted online. With a selection of these celebrities claiming the photos had already been deleted and therefore, couldn’t have been stolen, how did these hackers gain access, and what threat does this pose to our data? At the moment, nobody is quite sure how these photos were obtained, however, it has been widely reported...
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Medicinal Therapy: Big Pharma Goes to Counselling
September 25, 2014
If the pharmaceutical industry were personified it would have bitter pills to swallow, might feel aggrieved at being so misunderstood and could benefit from a psychotherapy session, imagines Daniel Kent. Big Pharma turned up a few minutes early for his appointment. He was dressed in a blue jacket, open collar shirt and casual trousers – smart and professional but not overly corporate or intimidating. He looked to me like an individual who’d been told not...
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The seven quotes you need to know from #SMWLDN day two
September 24, 2014
Yesterday we brought you the six quotes of the day at Social Media Week. Today we go one better and give you seven! It was another day of impressive talks over at B1, Victoria House for #smwldn, with topics ranging from locating a brand's presence to establishing mindfulness in the work place. Here is what you should know from today: Just what is a 'Responsive Newsroom'? Lots of agencies and brands talk about them, but the folk...
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The six quotes you need to know from day one at #SMWLDN
September 23, 2014
There are a whole host of talks taking place in London over the next two days as part of Social Media Week. From how to connect with audiences in real-time, to how to use customer feedback to generate brand love online, we have been busy visiting a variety of events and have picked out the top six quotes so far that you should know about. It all kicked off yesterday morning with #smwwhatsnext, hosted by...
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The final countdown: Ed Miliband’s Labour Party Conference speech
September 23, 2014
Does Labour know there’s a General Election next year? That’s what many have been saying around the conference in Manchester this year. The party has struggled to articulate a coherent set of policies over the last few days and some (many) hoped that the Leader’s speech this afternoon would tie disparate announcements together into a meaningful story. Well, you would have wanted to be sitting comfortably as Ed Milband spoke for over an hour. He...
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FleishmanHillard Scottish Referendum Analysis – All Change for British Politics
September 19, 2014
It may have been a win (55% to 45%) for the No campaign to maintain the Union. In reality British politics will never be the same again. If people waking up on Friday morning thought a No vote would mean a return to normality or relative calmness back in Westminster and Whitehall, they are in for a shock. The repercussions of the ‘Devo Max’ promised immediately to Scots after this result will have profound consequences...
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Friday TechMunch: Apple Gets ‘Personal’
September 12, 2014
This week marked Apple’s first big launch since the iPad. On Tuesday this week, Apple unveiled its hugely hyped smartwatch alongside two new iPhone models and a smartphone cashless payment system, Apple Pay. The mobile payments market has been slow to take off but with this last offering, Apple's really hoping to kick-start the service. Mobile payments aside, it was the smartwatch that really stole the show this year, and no wonder! As smartphone technology reaches...
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Friday TechMunch: Will the EU Restriction on Vacuum Wattage End Civilisation as We Know It?
September 5, 2014
This week marked the end of the 1600-watts-plus super vacuum. By 2017, you won’t be able to buy a vacuum with more than 900-watts of power. We're concerned that without our super vacuums Britain will return to the Dark Ages, so should we move our savings into gold and buy survival kits? Probably not, no...
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The Ten Political Impacts of Douglas Carswell’s Defection
August 28, 2014
Following Douglas Carswell’s defection to UKIP and the announcement that there will be a by-election, FleishmanHillard has analysed the top ten political impacts: 1. In Conservative Home’s own words, this is “undoubtedly a blow to the Prime Minister.” 2. Having managed to move the political narrative away from divisions on Europe (and from an issue that only UKIP will benefit from), the Conservative election campaign has been seriously knocked off course and negative headlines will...