Archive
News & Opinions
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Friday TechMunch: Wave Goodbye To 2015’s Mobile World Congress
March 6, 2015
From exoskeletons, virtual reality headsets and news of Google's wireless service, to phone-charging furniture, here are the technology teams key takeaways from the world's largest mobile show. Mobile World Congress grows in stature every year, and it’s never been bigger than 2015. Over 90,000 attendees poured into Barcelona last Sunday and roughly 1,900 exhibitors, all vying to make their mark. So who stole the show? Was it Mark Zuckerberg’s keynote or Google’s long-rumoured wireless service?...
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Friday TechMunch: British Roads Drive Automotive Innovation
February 24, 2015
For many automotive manufacturers, this month saw one of the biggest industry breakthroughs in recent times as the UK government approved plans for driverless cars to be tested on Britain’s roads. The plans announced by the Department of Transport mean that “real world tests” of driverless cars can begin immediately on our streets. The £19 million pound government-funded project will be see the self-drive pods tested in Greenwich, Milton Keynes, Coventry and Bristol, positioning the...
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Friday TechMunch: FleishmanHillard @ TEDxEastEnd
February 13, 2015
Recently, FleishmanHillard was at TEDxEastEnd, an independently-organised TED event held at East London’s Oval Space, helping to amplify the ideas shared by its 23 speakers and extend their reach well beyond the 400 people in the room. This year’s TEDxEastEnd saw speakers, ranging from John Dolan, an internationally-acclaimed artist who made his reputation while homeless in East London, to virtual reality guru David Sackman - talk about a society without borders. After raising the profile...
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Content is king: FleishmanHillard and Specialist are ready to hold court
February 2, 2015
It’s a battle cry that you would have heard rattling around offices for years, reverberating off your press releases, keynotes and articles. Content is king. As clichéd as that phrase has become, it has never been more true. In the age of the Internet, content dominates. In a congested marketplace, strong content gets brands heard. In a climate where brands are moving paid media spend into social platforms, getting content right is imperative. It’s only...
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Friday TechMunch: Ready or Not, Here They Come
January 23, 2015
2014 was a year of highs and lows for drone manufacturers. A report published by the Guardian said that sales of consumer drones were up 24% but there were precious few weeks without at least one article or government expressing their done-related concerns. Today, “the ultimate toy that spans the generations” is at once an exciting, new opportunity for consumers and commerce, and a threat to national security...
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FleishmanHillard Launches the EMEA-Optimised Native Newsroom, First-of-Its-Kind B2B Content Marketing Service
November 25, 2014
We’re excited to announce the European launch of The Native Newsroom, a new service for clients that will help them effectively engage their target audiences through content marketing. Developed with LinkedIn, the world’s largest professional network, The Native Newsroom was launched to FleishmanHillard's U.S. clients in April, and a version optimised for the EMEA regions will now be available to clients in Europe, the Middle East and Africa...
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Is it Just the Food that Matters?
November 19, 2014
At the Food Matters Live conference today, two contrasting moods among participants were in evidence. Around the stands promoting next generation healthy superfoods, a perky optimism about their revolutionary nutritional potential and possibilities for market growth prevailed. In the main conference room where discussions centred on the country’ obesity problem and who should bear responsibility for it, the mood was rather more sombre, however...
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Waiting for May
November 19, 2014
The papers over the last few days have been full of the rumour of plots about the downfall of Ed Miliband. However, if one takes a step back the papers tell us nothing more than has been obvious for the past few years. Ed Miliband is out of touch and disliked by swathes of different demographics. This has been the truth for years, according to polling, but the fact that Labour MPs are only waking...
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FleishmanHillard named International Consultancy of the Year by PR Week
October 15, 2014
We are delighted to announce that FleishmanHillard was named International Consultancy of the Year at the PR Week Awards last night...
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FleishmanHillard Insight: Cameron’s Conference Speech
October 1, 2014
Going into his speech today, David Cameron had two principal goals – firstly, to address effectively the threat posed by UKIP. Secondly, to make inroads into Labour territory. By most reckoning, he more than rose to the task. Coming onto stage to The Killers' hit Mr Brightside, the Prime Minister delivered what many people will come to say is one of the best speeches he has given to his party. In deliberate contrast to Miliband...