Archive
News & Opinions
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Twitter and the Rise of Real-Time Video Apps
March 25, 2015
Livestreaming through social was one of the key talking points at this year’s SXSW, and one new app grabbed more headlines than others, going by the name ‘Meerkat.’ The app’s success lies in its simplicity. Once it’s been installed, you can both live-stream from your current location (via the camera on your smartphone) and view other people’s videostream, all shared via Twitter. Multiple viewers can watch your stream - all they need to do is...
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Why We Need a Physical Activity Revolution
March 25, 2015
Public opinion is changing. The role of physical activity and sport in ensuring a healthy and balanced life is now, finally, being heavily pushed in the media, by Public Health England, and the Department for Culture, Media and Sport. We like to think the tipping point was the All-Party Commission on Physical Activity. Established in the Autumn of 2013, the Commission heard from nearly 200 organisations and individuals across six evidence sessions and written submissions...
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Aldi and Lidl – The New Retail Landscape
March 23, 2015
It’s a demographic change that has implications across the retail sector. Research carried out last week confirms the established wisdom – Aldi and Lidl are breaking in to traditional markets, and they’re doing it with what can only be described as a whimper from retailers such as Tesco and Sainsbury’s. Picked up in the Daily Telegraph and Daily Express, as well as being published in the Grocer, research carried out by Him! found that 31...
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Friday TechMunch: Is Your Facebook News Feed About to Get Even More Cluttered?
March 20, 2015
Have you ever felt that, although one image says more than a thousand words, sometimes not even one steady image is enough to express what you want to? Fret not. Facebook has unveiled it will be hosting a new advertising format: ‘Cinemagraphs’ …. Cinewhat? These are still photographs in which a minor and repeated movement occurs – giving the illusion that the viewer is watching a video. Still confused? Cinemagraphs are basically the middle point...
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FleishmanHillard Public Affairs Launches General Election Commentary
March 19, 2015
Bloomberg TV has launched a new hour-long UK Politics programme featuring key business and political commentators. Bloomberg’s second show, which went out live this morning, featured heavy weight political commentators including our very own Nick Williams, Head of Public Affairs. Nick discussed the local races that may shape the national election in the UK and why current polling doesn’t give a full picture. The link to the interview is here. This complements an insights piece by...
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Osborne’s Sixth Budget Defines Both Him and David Cameron’s Premiership
March 19, 2015
Budgets come and Budgets go - but this one is significantly different. It is a moment of definition for Chancellor George Osborne, its architect. And his sixth Budget also defines the future of David Cameron's premiership...
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FleishmanHillard Insight Special – Budget 2015
March 19, 2015
Coining It In Yesterday, the Treasury unveiled a significant redesign of the one pound coin, in a PR coup that saw the Chancellor himself telephone the Midlands teenager who had drawn the design. Not only was this great heart-warming stuff (come on, be kind), but it also gave Osborne an opportunity to promote the coin as "the most secure" in the world, as part of his bid to combat fraud. So, good news for teenagers...
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Facebook Cinemagraphs: The Latest Addition to Your Ad Unit Arsenal
March 17, 2015
Facebook recently unveiled a new advertising format: ‘Cinemagraphs’. What are cinemagraphs, you ask? They’re a clever manipulation of a video to give the effect of a still image with certain elements animating in a loop...
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Friday TechMunch: (Apple) Watch This Space
March 13, 2015
If you have been anywhere near the internet this week, the chances are that you will have heard about the latest great leap forward in human civilisation / over-hyped trinket (delete according to personal preference) from Apple. Yes, to much excitement, on Monday 9th March, Apple finally unveiled the full details of its first wearable device; the Apple Watch...
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Friday TechMunch: Omnicom Women
March 6, 2015
As part of Omnicom’s celebration of International Women’s Day, we attended the launch of OmniWomen UK yesterday, which aims to encourage and inspire female talent in our industry. The day was jam-packed with breakout workshops and plenary sessions featuring (mostly) women but also men who have been an inspiration in business across various industries. These included broadcaster Emma Freud, Paralympian Karen Darke, Jo Swinson MP, comedian Shazia Mirza, Dame Dianne Thompson and Dame Fiona Woolf...