Archive
News & Opinions
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Now/Next/Why: What We Learned at Contagious’ Most Recent Event
April 24, 2015
On Tuesday, members of the FleishmanHillard team, and an array of client guests attended the Contagious: Now / Next / Why event at LSO St Luke’s in Shoreditch. The programme promised to look at how new technology is affecting marketing practices, and to give advice to ensure that the brands we all work for are equipped for survival in this rapidly changing industry. So, what did we learn about making our clients’ brands future-proof? Millennials...
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What the Manifestos Mean for Food, Agriculture and Sport
April 21, 2015
With yesterday’s SNP manifesto launch north of the border, the seven days of ‘Manifesto Week’ have drawn to a close. Much for political wonks like ourselves here at FH to chew over but, we would have to admit, little has emerged that purports to be any sort of ‘game changer’ that will boost the chances of one of the main parties getting the keys to Number 10. Our Food, Agriculture and Sport (FAS) team has...
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Friday TechMunch: What Are You Wearing?
April 17, 2015
Top of the early adopter shopping list, the wearables have well and truly arrived. Unfortunately, I won’t be strapping one on any time soon. This isn’t because I don’t like watches, glasses or data-generating devices – on the contrary, my smartphone rarely leaves my immediate vicinity. No, the reason I won’t be investing in the latest Apple Watch, Galaxy Gear, Ring or Google Glass is because they simply aren’t useful enough yet. Don’t get me...
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FH Poll Position – Week Three
April 17, 2015
Welcome to the third edition of FH POLL POSITION, your weekly email update from FleishmanHillard’s Public Affairs team in London. POLL OF POLLSWeek three of the short campaign is almost over, and there still does not appear to be any clear breakthrough for either the Conservatives or Labour.The two largest parties in the UK have made their main pitches, through their manifestos, and the set pieces of the TV debates have come and gone. In...
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Social Media Reacts to Televised Challengers Debate
April 16, 2015
At the conclusion of this evening’s challengers political debate, communications and public affairs consultancy FleishmanHillard (@FHUKPolitics) has produced social media analytics charting online reactions to the Party leaders and topics discussed. Nicola Sturgeon won the debate, the FleishmanHillard Social Analytics team has found, after analysis of exchanges on twitter...
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Politics of Big Data
April 13, 2015
The Guardian asked “How Digital is the 2015 election?” this week. The Evening Standard declared that 2015 will be “the year social media wins the General Election”. One thing is clear: social media and digital strategies will very much play a role in currying favour for the main political parties. Tapping into this surge of interest in social media sentiment, FleishmanHillard client TCS has launched a new smartphone app, ElectUK, designed to help voters identify...
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FH Poll Position – Week Two
April 10, 2015
Welcome to the second edition of FH POLL POSITION, your weekly email update from FleishmanHillard’s Public Affairs team in London. POLL OF POLLS As ever, we look first to the polls. There has been slight movement to Labour, but overall no side has pulled ahead significantly and due to the margin of error anyone could take the lead. The mood amongst the major parties this week has been relatively buoyant, with the exception of UKIP...
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Friday TechMunch: Art or Science? Big Data in Football
April 2, 2015
Last year, IDC predicted that 44 zettabytes of data will be created by 2020 – to put that figure into context, it’s roughly the equivalent of 40 billion years of video. No wonder people talk about ‘Big Data’. Thankfully, organisations around the globe are putting it all to good use and doing plenty of smart things with the stuff, even in spaces that you might not traditionally associate with technological innovation. A case in point...
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FH Poll Position – Week one
April 2, 2015
Welcome to the first edition of FH POLL POSITION, your weekly email update from FleishmanHillard’s Public Affairs team in London. POLL OF POLLS First things first – the polls! What’s striking is the consistency of the Labour vote over the last six weeks. Unfortunately for them, it is consistently underperforming for an Opposition Party this close to the General Election. And at this rate, Nick Clegg – the only member of the current Cabinet to...
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Friday TechMunch: Artificial Intelligence – The End of The Human Race?
March 27, 2015
This week saw Apple co-founder, Steve Wozniak, join the debate on Artificial Intelligence (AI). Apparently, the human race will one day be taken over by computers. While this seems like a scenario that would only play out in a sci-fi story, the fact that several leading industry figures support this theory could make even the most sceptical of us begin to worry. So should we be worried about the outcome of technological progress in AI?...