Archive
News & Opinions
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Abstract Digest #3
August 7, 2015
Welcome to another edition of Abstract Digest, collating this weeks news, trends and creativity. Future 2016 could see the first HoloLens kits shipped to developers. Is it time to prepare for augmented-reality ads? Urban water slides, Ice cream pop-ups and giant ball pits: Top 75 Interactive Ideas in August. Siri could soon answer your calls and transcribe voicemail messages for you, reportedly launching in 2016. Labour MPs are queuing up to say they won't serve...
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What does underground music have to do with brand loyalty?
August 6, 2015
Although it’s almost 100% true that FleishmanHillard is my life, I have a passion most would think is almost entirely divorced from communications. After being an electronic music fanatic for close to 10 years, I co-established an independent drum and bass record label in 2011. Unlike the big global conglomerates that create cash-cows out of prepubescent boy bands, ‘indie’ record labels have to harbour the power of branding in order to exist in their murky...
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How to avoid using dead language
July 30, 2015
This blog is going to be so actionable. So many learnings. Yes, there is going to be a paradigm shift. We’ll touch base in the first paragraph and, going forward from there, will incentivise learnings with a value-added cradle-to-grave end-to-end mission critical solution. The synergies will propel you so far that blue sky thinking won’t be a thing anymore - you’re going to be a space person. An alien floating in a great, engaging, impactful spaceship...
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If you needed an organ transplant, would you have one?
July 29, 2015
I’m sure it is fair to say most of us would do whatever it takes to stay alive if we ever needed an organ transplant. However don’t count on an organ being available; there is a worsening problem in the UK with an imbalance between the number of organs needed, and the number of those being donated. There are obviously numerous circumstances where people cannot donate for medical or religious reasons, and there is...
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Abstract Digest #2
July 24, 2015
Here in the London office of FleishmanHillard we pull together a daily trend-led email to help shape our days in a creative and interesting way, focusing on things happening in the future, present and past. Here’s a round-up of the best stories we’ve shared within the office this week: Future 15 brand new social networks you’ve never heard of but should definitely try. Is listing your failures the future of resumes? Military-grade drones could soon be chasing...
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Is The SNP Good For Business?
July 22, 2015
This morning we hosted the first breakfast briefing of many to come at our new offices located at Bankside 2, exploring the question ‘Is the SNP Good for Business?’ with Devin Scobie, Director at FleishmanHillard’s Scottish partner agency, Caledonia Public Affairs. Drawing on decades of experience and insider knowledge of Scottish politics, Devin skillfully profiled the new SNP Parliamentary party; setting out who they are, how they operate and what they are after. The SNP...
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Why tugging at our heartstrings is no longer enough to make us open our purses
July 22, 2015
Charities have been doing it for years; they have mastered the art of creating impactful adverts that elicit an emotional response. But increasingly it seems that this is no longer enough to spur us to respond financially and make much needed donations to their worthy causes. Take the new campaign by Doctors of the World (Médecins du Monde). Their highly emotive Make a Child Cry campaign video begins by showing a series of young children...
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Graduate Insight: Why rotation is the best way forward.
July 21, 2015
Last month, FleishmanHillard moved from its Covent Garden home of more than ten years to Bankside 2, a modern, open-plan space on the South Bank. In leaving the old office, we bid farewell to a seating plan which had us neatly separated by each practice area, into a new desk layout. A layout that was team agnostic when it came to placement. This new way of seating allowed us to interact more with a fresh set...
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Abstract Digest #1
July 17, 2015
Here in the London office of FleishmanHillard we pull together a daily trend-led email to help shape our days in a creative and interesting way, focusing on things happening in the future, present and past. Here’s a round-up of the best stories we’ve shared within the office this week: Future Roskilde Festival 2017 is turning festivalgoers' urine into beer. Channel 4 create TV Show based on Twitter account 'Very British Problems'. Actors already committed are Jonothan Ross...
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TechMunch: Apple Music – Will It Succeed?
July 15, 2015
After the international success of music websites Pandora and Spotify, Apple has decided to step it up a notch and launch Apple Music, a music steaming platform fully integrated into iOS. This release uses Beats Music as a foundation, after Apple bought Beats for three billion dollars last year. The new service was announced at Apple’s Worldwide Developers Conference on 8th June this year and then launched on 30th June with the first three months...