Archive
News & Opinions
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Keeping the faith: 3 ways to partner with your client to create innovative digital strategy
July 13, 2015
This is a truly inspiring time to be working in the health industry. We live in a world where the Tricorder from Star Trek could become a reality (Qualcomm’s Tricorder), where we can decipher our genetic code to understand our ancestry (23&Me) and apps and social media guide us through a healthy life (See: Apps, PM Live Digital Handbook). The stuff of science fiction is happening and we’re (mostly) feeling the benefits. Of course, there...
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The Value of Looking Beyond Our Walls
July 10, 2015
Each month, we like to take a couple of hours out of our day for ‘Beyond our Walls’, a group session in which we collectively look at some of the great creative projects that are happening around the world, beyond the walls of FleishmanHillard. There’s a natural focus on branded marketing campaigns, but given the varied nature of the work we do and the blend of disciplines in our agency, we’ll often review an eclectic...
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FH Insight: Budget 2015
July 9, 2015
Yesterday saw the Chancellor and Prime Minister substantially build on the Conservatives’ audacious rebranding process first seen just before the General Election. This was a Budget that would have even out-dazzled New Labour in its blatant appeal to every political spectrum. Apparently, the Conservatives are now the corporation tax cutting, non-dom busting, NHS-supporting, welfare-cutting, inheritance tax-cutting party of the working people. We’re not sure who would turn in their grave first, Thatcher or Attlee. Certainly...
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2015 Budget – What To Expect
July 7, 2015
2010 was a year of two Budgets and a spending review. 2015 is shaping up the same and this may give a hint as to what tax policy levers are likely to be pulled this time round. In the 2010 'Emergency' Budget - Osborne's first - the new administration increased VAT to 20%, capital gains tax to 28% and insurance premium tax (IPT) to 6%. The government at the time presented these increases as part...
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Content Collective: We’re Here And We’re Ready To Play
July 3, 2015
Over the last few years, content has been having a bit of a moment. Everyone everywhere has been clamoring about how ‘content is king’ and how ‘branded journalism’ is the way forward. And they’re right, it is. No brand can hope to survive the bear-pit of our modern social-media driven marketplace without spot-on, targeted, well-produced content. The only problem with declaring that content is our future is that you might forget it’s also been our...
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‘Give our Dad a Bone’. It’s That Simple
July 1, 2015
The Give our Dad a Bone campaign had no grand strategy, no planning meetings, timelines, deep insight or client brief, just one overriding – and life-saving – key message: join the bone marrow register. Sometimes it is that simple. And perhaps that’s why it has resonated far and wide. A campaign that started from the heart, it stands out for its simplicity, honesty and a single-minded objective. After discovering that there was no one on...
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TechMunch: Google, Save Us From Email Fails!
June 26, 2015
Listening to the cries of embarrassed office-workers everywhere, Google this week introduced the ‘undo sent mail’ function to its Gmail service – allowing senders to recall an email before it arrived in the inbox of the (un)intended recipient. The function can be switched on in Gmail’s settings, with a cancellation period of 10, 20 or 30 seconds, after which the email is sent. You’ll have to act fast, but at least you have a window...
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Writing A Pitch In Six Minutes – FH Training In Amsterdam
June 26, 2015
I’ve just come back from an incredible external training session with international presentation training company BodyTalk, focusing on Powerful Pitching. It covered everything from presentation skills and body language to using storytelling structures to make our content sing. The course was hosted in the FleishmanHillard Amsterdam office and saw fellow consultants from Dubai, Frankfurt, Paris, Brussels, Riyadh and London attend. This is us after the two-day course celebrating our new found gesture skills – can...
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The Great Hedge Fund Identity Crisis
June 25, 2015
The hedge fund industry has undergone a quite impressive transition in recent years. Once the preserve of wealthy individuals, institutional capital now accounts for roughly three in every four dollars managed by the industry – a figure exceeding $2 trillion[i]. This apparent shift in investor demographic has had far-reaching implications. Demands for transparency, whether during the initial due diligence process or as an ongoing feature of being an investor in the fund, have meant that...
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Insight-Driven Content Marketing
June 25, 2015
“Insight-driven content marketing”. Buzzwords have rarely been so crammed into a single sentence in the history of marketing. Yet, this was the title of the keynote I gave earlier this month at ICEEfest (the Interactive Central & Eastern Europe Festival), and it is a matter of some serious import for marketers. As I told attendees in Bucharest, the question of how to produce good or even great content marketing programmes is one our entire industry...