Abstract Digest #3

Welcome to another edition of Abstract Digest, collating this weeks news, trends and creativity.


2016 could see the first HoloLens kits shipped to developers. Is it time to prepare for augmented-reality ads?

Urban water slides, Ice cream pop-ups and giant ball pits: Top 75 Interactive Ideas in August.

Siri could soon answer your calls and transcribe voicemail messages for you, reportedly launching in 2016.

Labour MPs are queuing up to say they won’t serve in a Corbyn-led Opposition. Chris Leslie is the latest.

Is Google looking to buy Twitter?

Former Guardian head of news joins Buzzfeed as site builds up its UK news operation.

The hoverboard is real, just in time for the October 21 2015 Back To The Future date. Thank you, Lexus.

Nicki Minaj and Jason Statham are getting their own mobile games.


Samsung is expanding its partnersip with MasterCard to bring Samsung Pay to Europe as an alternative to Apple Pay.

Facebook has announced a new security tool designed to boost the protection of user profiles and provide further password guidance.

Abercrombie stopped offending its most important customers — and that could spell trouble for the brand.

Everyone ‘should take vitamin D pills‘.

Sports Minister Tracey Crouch has vowed to get Britain “off its backside” in launching a cross-Government sports strategy.

The science behind why people engage on Facebook.

Facebook moves to quell YouTube star’s claims of video ad skulduggery.

Jeremy Corbyn has said Tony Blair should be tried for war crimes.

You can now schedule Instagram posts on Hootsuite.

Britons ‘love smartphones and selfies‘.

US companies wil have to disclose the pay gap between CEOs and median employees.

Apple have tied in their online store to their standard Apple.com site in an attempt to revamp their UX.

Uber operating at big losses, suggests document leak.


Brands need to build momentum around disability sport.

Three golden oldie PR tactics that we’re overlooking.

Jeremy Corbyn is running the smart PR campaign for the Labour leadership.

9 interesting and fun Digital Marketing stats from the past week.

Don’t scoff at the launch of Oh My Vlog; it’s your target audience of tomorrow.

Chilly at work? Office AC formula was devised for men!

Tesco complaints department have become unstoppably sassy.

Taylor Swift: ‘I wasn’t ready to be friends with Kanye West until he respected me‘.

Will IRM replace CRM?


6 self-editing tips to strengthen your writing.

The Ronda Rousey guide to building a brand.

How will brands survive the ‘living’ services change?

How these fashion brands became the most socially engaged.

Jon Stewart’s greatest takedowns: The Internet’s definitive list.