Archive
News & Opinions
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YesAuto says yes to FleishmanHillard to lead its UK PR work
May 7, 2021
YesAuto, the online car marketplace has appointed FleishmanHillard UK to handle its consumer and corporate communications campaigns, following a 3-way competitive pitch. YesAuto, launched in the UK in 2020, is a website and app that connects buyers with dealers and car manufacturers through its innovative smart technology to make car buying simpler and more transparent. FleishmanHillard will work with YesAuto to run its press office and lead separate brand campaigns to further raise brand awareness...
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FleishmanHillard in conversation with Seb Payne, Whitehall Editor at Financial Times
May 6, 2021
FleishmanHillard UK Online Event: In Conversation With…Sebastian Payne, Whitehall Editor at the Financial Times, Thursday 13th May 2021 at 12.30pm (BST) Join FleishmanHillard UK’s head of public affairs, Tim Snowball, in conversation with Seb Payne, Whitehall Editor at the Financial Times during a discussion on what’s next for local and regional politics in the UK. Taking place shortly after the Queen’s Speech, Hartlepool by-election and local and devolved elections, the event will provide an opportunity for Seb...
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FleishmanHillard Finalists in the PRWeek Best Places to Work Awards
May 5, 2021
FleishmanHillard UK is a finalist in the 'Large Agency' (100+ employees) category of PRWeek’s Best Places to Work Awards 2021. PRWeek reports that competition for the awards was at a record high this year. The exceptionally turbulent time of the last year saw the UK’s best PR agencies optimising working environments for employees to stay connected, protect staff wellbeing and bolster DE&I initiatives. Read more about diversity, equity and inclusion at FleishmanHillard here and check...
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FleishmanHillard UK expands Social and Innovation team
May 5, 2021
FleishmanHillard UK welcomes two new senior hires to its Social & Innovation (S&I) team following a successful 2020. Matthew Rowe joins the team as a director, reporting to UK director, partner and head of social & innovation, Matt Park, who has led the division since 2019. Rowe joins FleishmanHillard having previously been managing director at 1000heads and has experience providing strategic consultancy services to agencies and brands including TikTok, Mattel, EY, and Lenovo. Also joining...
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A Wider Generation in Focus – Meet Gen C
May 5, 2021
Gen C is a generation undefined by their age, location or typical demographics. Understanding audiences of today requires more than the broad filters and generalized pigeonholes we normally restrict them to – context and clarity are needed to truly understand what makes minds and hearts tick. Last year, FleishmanHillard’s Youth & Culture specialism produced the 'Gen C – A New Virtual Sanity' research report, exploring the new cultural phenomenon of “Gen C” and researching...
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FleishmanHillard release insurance company and brokers’ research
April 27, 2021
To better understand the insurance landscape through the eyes of key business decision-makers, we surveyed 200 decision-makers at organisations in the U.S. and UK at the end of 2020. This new insurance company and brokers’ research, 'The Changing Insurance Landscape and Advisory Role of the Broker', looks at responding to customer needs in light of COVID -19 and growing cyber disruptions. The results provide a clear view of the biggest concerns of the moment and...
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The New Race to the Top: Learnings from the Leaders Summit on Climate
April 26, 2021
With questions over the impact of COVID-19 on the COP26 climate summit in November, the importance of the Biden Administration’s 2021 Leaders Summit on Climate in entrenching global commitments to tackling the climate emergency this year cannot be overstated. Carbon emissions are expected to rise sharply in 2021 as countries seek to stimulate their economies following the devastation of the pandemic. Yet even with fiscal pressures, geopolitical tensions and more, we may have seen an...
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FleishmanHillard UK CEO joins PR Lions Jury of this year’s Cannes Lions
April 22, 2021
Jim Donaldson, FleishmanHillard CEO, UK and Middle East joins the PR Lions Jury of this year's Cannes Lions International Festival of Creativity awarding coveted Lions to the best in strategic and creative communication from around the globe. Enter the awards here. Contact us...
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Stats vs. Stories: The secret sauce that makes content marketing click
April 21, 2021
Do you watch the news regularly? Have you noticed anything different about the way the latest on the pandemic is being broadcast? Let me take you back over the past 12 months. First came increasing caution, fear and grief. The first few domestic cases, hundreds being admitted to hospital, thousands mourning loved ones and many more suffering long Covid. Hot on its heels, the counter-story. The thousands made redundant, the millions on furlough, the billions...
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‘Safety First’: How concerns around Covid food safety are shaping expectations towards the food and drink industry
April 20, 2021
Lesley Anderson, Director, Brand Marketing Food has always had to be safe to consume, but did we previously take this for granted pre-pandemic? I certainly never considered wiping the packaging with anti-bacterial spray or wondering whether food handling was done safely just over a year ago. Thankfully, the UK Government tells us that it is very unlikely that you can catch coronavirus (COVID-19) from food. Additionally, the risk of COVID-19 cross-contamination to food and food...