Archive
News & Opinions
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Creative Director Kev O’Sullivan joins discussion on creativity in communications at PR360
April 16, 2021
FleishmanHillard UK, senior vice president, senior partner and executive creative director Kev O'Sullivan takes to the stage at this year's PR360 conference in a panel discussion celebrating creativity in communications and the creativity that persisted through the last turbulent year throughout the pandemic. Joined on stage by Ottilie Ratcliffe, creative director at The Romans. The pair will share creatives' views on their favourite work from the last twelve months, creativity in PR & marketing communications...
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Influencing B2B buyers in a remote-first world
April 14, 2021
Claudia Bate, Head of Technology, Director and Partner, FleishmanHillard UK It has been more than a year since the coronavirus pandemic transformed our lives forever, disrupting the way we travel, shop, spend, socialise and work. As consumers, we have drastically changed our behaviour. With non-essential retail shut for most of last year and now into 2021, even previously late adopters switched to online shopping – probably forever for 17.2 million Brits, according to a...
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Foreign policy going forward: Five takeaways from the UK Integrated Review
April 13, 2021
It has been a few weeks since the Prime Minister published the widely anticipated UK Integrated Review, and now that the initial clamour from pundits and commentators has died down, analysts are beginning to look at the long term impact the review might have on how the UK operates on an international level. At 114 pages, Global Britain in a competitive age – The Integrated Review of Security, Defence, Development and Foreign Policy, is a...
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Six ways to visualise sustainability — Ensemble Studio
April 8, 2021
Steve Hickson, creative director of Ensemble Studio shares six ways that brands and businesses can get the right look when visualising sustainability through design and imagery. Capturing the vision for your organisation with clichéd images of trees or wind turbines, in most cases, do little to bolster your sustainability story. Steve shares six tips to developing a consistent and authentic visual approach for sustainability communications that will help businesses stand out. Read the article in...
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Looking ahead to COP26 with Tom Clarke, ITV Science Editor: Five key takeaways
March 30, 2021
Last Thursday, FleishmanHillard UK’s COP26 Unit hosted Tom Clarke, ITV’s Science Editor and one of the UK’s leading climate change journalists. Speaking to our Head of News, Pete Meikle, the discussion looked ahead to this year’s historic COP26 conference, its significance and impact on climate policy, business reputation and the media agenda. Here’s our view on some of the key takeaways from the session and the lessons for our clients both in the UK...
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Swipe to Meet… Amity Harrold, Account Director—Brand Marketing
March 26, 2021
As a team, all the brilliantly talented, unique individuals that work at FleishmanHillard deliver amazing work for our clients. Each person’s individual strengths, passions and ambitions are what makes FleishmanHillard UK an incredible agency, a diverse talent pool of creative minds solving complex communications challenges and a certified ‘Best Place to Work’. We asked account director, Amity Harrold about her experience working in the Brand Marketing team at FleishmanHillard UK, what she includes in her working from...
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Business Communication in the COVID-19 Era
March 25, 2021
It has been more than a year since coronavirus transformed our lives forever, both professionally and personally. With the new normal still unfolding, has the behaviour of UK business decision-makers continued to change since the pandemic first took hold? Developed in partnership with our TRUE Global Intelligence (TGI) team, our new report, Business Communication in the COVID-19 Era: Reflecting the new B2B Purchasing Paradigm, follows on from our report published in September 2020, The Power of...
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United vs. Divided: Buying sustainably
March 23, 2021
Rachel Barrett, Director Consumer expectations and demands when it comes to meaningful action on environmental and climate challenges continue to grow. According to recent research conducted by FleishmanHillard UK, one in five people (20%) regard climate change as a top priority when it comes to purchasing food and drink products. However, more than half of us (53%) also consider that the industry is falling short when it comes to tackling this challenge. This was particularly...
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Can we design our way out of a pandemic? Asks Ensemble Studio
March 19, 2021
Christopher Onderstall, partner and head of FleishmanHillard's Ensemble Studio asks readers of The Drum, 'Can we design our way out of a pandemic?' and examines the impact Covid-19 has had on our minds when it comes to innovative creativity and design. From the challenges of understanding the mindsets of an anxious, locked down audience to gaining insight from anti lockdown protesters it's all change on the creative front. Consumption behaviours have transformed and design...
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FleishmanHillard COP26 Webinar: In conversation with Tom Clarke, ITV News
March 17, 2021
FleishmanHillard COP26 Webinar+Q&A: In conversation with Tom Clarke, Science Editor at ITV News, Thursday 25th March 2021 at 3pm (GMT) Join FleishmanHillard for an exclusive webinar event in conversation with one of the UK’s leading climate change journalists, Tom Clarke, Science Editor at ITV News on Thursday 25th March, 15:00-16:00 (GMT). The discussion will see Tom provide perspective on: The significance of COP26 and the key policy changes to look out for plus the risks...