Archive
News & Opinions
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Introducing Generation Divided – Why we need to listen to them to bridge cultural gaps
October 13, 2022
What can we learn from the culture gap, and how could it help brands authentically communicate to their ever-broadening range of customers, audiences & communities? It’s strange to think this winter feels bleaker than the two preceding it – after two COVID-restricted Christmases, we should be looking forward to a sense of normality, and perhaps finally making the most of the hybrid world we now live in. Instead, what’s facing us is a crisis affecting...
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FleishmanHillard UK finalists in the Strategic Comms Awards 2022
October 12, 2022
FleishmanHillard's Ensemble Studio are finalists once again in the Strategic Comms Awards 2022! We're shortlisted in the Best Annual Report and Best FTSE 100 Report categories. The Strategic Comms Awards recognise the evolution of corporate reporting and reward the best work across 17 categories. Winners are announced on November 17th. Contact us...
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The lady is for turning — Analysis of Conservative Party Conference and what comes next
October 11, 2022
Sophie Fischer, senior account executive The atmosphere going into this Conference was a challenging one, with the Conservative Party clearly divided over the announcements in the mini-budget and the impact this had on the economy. As a first-time Conference goer, I had little reference point for comparing conference to conference. Rather, it was a case of 'take it as I find it'. Having reflected on my time in Birmingham, I conclude that whilst I learnt...
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A review of the Conservative Party Conference: Stuck between a rock and a hard place
October 6, 2022
Conservative Party Conference Review With a new Leader and a new Monarch, the Conservative Party should be buoyant and bursting with energy – however, this was not the case in Birmingham during this year’s Conference, as the atmosphere was torrid and the air stale. It was as if the Conservative Party knew that they were clinging onto power until the next General Election, rather than celebrating the new PM’s traditional, small-c conservative fiscal outlook of...
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Time to clean up: Greenwashing in asset management
October 5, 2022
Caitlin Whyte, senior account manager Earlier this year, an asset management firm made global headlines after its offices were raided in Frankfurt, following accusations of greenwashing. In New York, the US Securities and Exchange Commission fined a different investment manager $1.5m for allegedly misstating and omitting information about their ESG investments. Back in the UK, the tidal wave of activity and awareness around tackling climate change continues to build. For many in asset management...
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Cyber-attacks in the changing world of cyber communication
October 4, 2022
High-profile cyber-attacks seem to be hitting the headlines even more regularly in 2022. For every incident you see in the press, there are many more that never become public. We’ve spent an awful lot of time responding to ransomware attacks this year, and we have spotted some emerging trends. Cyber-attack tactics All ransomware attacks have a common thread – computers or systems are encrypted and you have to pay the hackers to make the pain...
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FleishmanHillard Public Affairs Team Live Commentary – Conservative Conference 2022
October 3, 2022
FleishmanHillard UK senior account executive Bhav Popat (2nd October 2022) "It’s day one of Conservative Party Conference and Liz Truss’s first one as Prime Minister. "Given the rocky start that she’s had to her premiership and the fact that it’s her opportunity to now rally her supporters following a fiscal event that did not have the impact that she wanted. "It will be interesting to see how she unites the party following her promises made...
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Making ends meat: How the cost-of-living crisis is impacting consumer dietary habits
October 3, 2022
As the real impacts of the cost-of-living crisis unfold and the food and drink sector finds itself facing a perfect storm of issues, the FleishmanHillard UK Food, Agriculture and Beverage team is exploring the implications for brand and communication teams in our new ‘Cost-of-Living Bites’ series. Cameron Elliott, an account manager in FleishmanHillard UK’s Consumer team, takes a look at how rising inflation and the resulting decreased disposable incomes are affecting the way we purchase...
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Conservative Party Conference 2022: A look ahead
September 30, 2022
The Conservative Party head to Birmingham this weekend (2nd-5th October 2022) for the Conservative Party Conference with hopes that an economic crisis doesn’t become a political crisis. For a party with a 71-seat majority, its popularity is plummeting in the polls, and it now faces a renewed Labour Party full of optimism following its own Conference in Liverpool this week. It’s challenging to remember a more tumultuous first month for a new Prime Minister. As...
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FleishmanHillard UK win Most Creative Diversity and Inclusion Campaign of the Year at the Creative Moment Awards 2022
September 30, 2022
Last night at the Creative Moment Awards, we took to the stage alongside our client International Paralympic Committee (IPC) to collect the award for Most Creative Diversity & Inclusion Campaign of the Year for the launch of WeThe15, the largest human rights campaign to advance the lives of 1.2bn people with disabilities (15% of the world's population). The integrated campaign is a collaborative effort involving agencies adam&eveDDB, FleishmanHillard, Porter Novelli, and Portland plus a...