Delighted to have won the award for ‘Best Marketing Communications: Culture, Media and Sport’ at the 2022 PRWeek Awards for our work to launch #Wethe15 for the International Paralympic Committee (IPC) alongside adam&eveDDB, Portland and Porter Novelli.
#WeThe15 launched before the start of the Tokyo 2020 Paralympic Games and marked the start of a 10-year campaign to advance the lives of the 15% of the world’s population with disabilities – 1.2 billion people.
The judges said:
“This was a piece of grown-up work executed at a massive scale. Outstanding campaign and the entry was expertly put together.”
Check out the full list of winners.
