Archive

Purposeful Business

  • Top three comms tips for emerging climate fintechs

    September 27, 2023

    You’d be forgiven for feeling as though the climate conversation has taken a disappointing turn lately, with UK Prime Minister, Rishi Sunak’s, recent apparent U-turn on commitments. However, there are still important strides being made in the fight for a sustainable future. In the world I operate most – fintech – I’ve been closely watching the emergence of climate fintechs: businesses offering some form of climate-based risk or accounting software, like carbon offsetting, ESG reporting...

  • Webinar — The Trouble with ESG Doublespeak

    November 10, 2022

    Join us on Wednesday 30th November, 2-3pm (GMT) for a panel discussion, 'The Trouble with ESG Doublespeak', exploring the role of communications in disentangling ESG at a time when sustainability has never been higher on the world's agenda. Hosted by Richard Costa, Director & Head of Corporate Reporting at Ensemble Studio, in conversation with: Madeleine Cobb, Global Head of Corporate Sustainability at Schroders Rob Doepel, UK Managing Partner for Sustainability at EY Adiya Mobley, Global DE&I...

  • ESG becomes key to unlocking the B2B sales process

    April 12, 2022

    How is ESG Changing the B2B Buying Process? ESG continues to rise up the agenda  Recent years have left many reeling from what feels like a constant state of crisis. The COVID-19 pandemic, resulting economic pressures, racial injustice, and climate change have all dominated the news agenda.   As a result, politicians, investors, the media and the public at large are reassessing the role businesses play in society, and whether they ought to be doing more...

  • B2B Buying Guide 2022: The Impact of ESG on the B2B Buying Process

    April 6, 2022

    Purpose is Profit for B2B Companies Not long ago, most companies considered maximising profits as their principal purpose. Today, purpose has a higher meaning, and a company’s response to environmental, social and governance (ESG) issues is an increasingly important measure of its success. Employees, investors, and consumers are choosing to work with, invest in and buy from companies based on their responses to issues like racial and economic injustice, global conflicts and the climate crisis...

  • Webinar — “Blah, blah, blah”: The paradox of communicating CSR

    October 19, 2021

    Join us on Tuesday 16th November, 2-3pm (GMT) for a panel discussion on the challenges of communicating corporate social responsibility (CSR), hosted by Richard Costa, Director & Head of Corporate Reporting, in conversation with: Iain Brotchie, Vice President UK External Communications at TotalEnergies  Danny Cox, Head of External Relations at Hargreaves Lansdown Jacqui Sanders, Head of Healthcare at FleishmanHillard UK  Alistair Smith, Director of Strategic Communications at EY UK & Ireland  Register to attend. The world is...

  • The Voice of the Climate Generation: Understanding Gen Z and Climate Comms

    September 16, 2021

    When it comes to ‘issues we care about’, the climate crisis is a uniquely oppressive force on a young person’s mind. Not because it threatens every society’s way of life. Not because it requires systemic changes to the way we eat, move and make things on a scale never seen before. And not even because we are aware that simply by going about our daily lives, we are contributing to the problem. It’s because we’re...

  • Companies need to prepare for more scrutiny on their environmental performance

    September 7, 2021

    There is no doubt about it, 2021 is the year of climate milestones, headlined by COP26 in November, with public and corporate engagement on the subject of climate action growing around the world. Companies need to prepare for more scrutiny than ever on their environmental performance – even if they doing good things to reduce their climate impact.  This year’s Authenticity Gap research shows nearly two-thirds of consumers believe that for a company to be more credible than its competitors, it must...

  • Authentic leadership and the new CEO agenda

    August 16, 2021

    Today’s consumers have a complex view of authentic leadership and when and why they believe CEOs should take a public stance on complex issues such as public health, climate change, diversity (and diverse representation within a company's workforce and its leadership). Three-quarters (74%) report it’s important for CEOs to take a stand on issues that ‘reflect the collective views and actions of the organizations they lead’, while only 60% say CEOs should take a stand...

  • The future of brand authenticity — leadership, inclusivity and activism

    August 2, 2021

    Nicole Harris, research manager, TRUE Global Intelligence After the hot mess that was 2020, it’s no surprise that social responsibility is now a more important aspect of brand identity than ever before. In fact, a business’s impact on societal outcomes now accounts for almost one-third of informed consumers’ expectations, according to FleishmanHillard’s latest Authenticity Gap study. But while 64% of informed consumers internationally – and 61% of Brits – say that a company must talk...

  • Director Rima Sacre to judge Third Sector Awards

    July 12, 2021

    Director, Rima Sacre has been announced as a judge at this year's Third Sector Awards, recognising the achievements of charities, individuals and voluntary organisations doing essential work throughout the pandemic. Winners will be announced during a ceremony at new London hotel, The Londoner, Leicester Square on Friday 17th September. Contact us...

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