Archive

Consultancy

  • Teaching Mandarin in British Schools Will Improve Britain’s Global Standing

    April 17, 2014

    Whilst Britain agonises over 200km of new high speed rail track to be placed through the country, over in China it is building an estimated twenty four new cities each year., and with expanding military budgets, a Pentagon report estimates that China will have a modern military capable of sustained high-intensity combat as early as the end of this decade. In addition, the Chinese Government is pushing hard in an attempt to make the Renminbi...

  • ‘Where Art Thou DCMS?’

    April 11, 2014

    The appointment of Sajid Javid as the new Culture Secretary this week could boost the prospects for a Department around which constant rumours of abolition persist. With the civil service headcount under 50% of what it was at its peak as a result of severe budget cuts, DCMS last year moved out of its flagship offices on Trafalgar Square, to rather more ignominious rooms in the rafters of the Treasury, alongside HMRC. The appointment of...

  • Digital Now Report- 31 March

    March 31, 2014

    The Now Report is a snapshot of our favourite stuff from the world of digital, emerging tech, and health/consumer trends. With content sourced and written by FleishmanHillard staff, it provides an editorial filter to inspire discussion among your teams, and encourage ideas and innovation. Want to view this newsletter in PDF format? Click here...

  • Friday TechMunch: Prime Time for Amazon

    March 21, 2014

    Amazon has been busy recently. Since December there has been the drone delivery plan; the Double Helix acquisition; the leak of a potential new gaming console/set-top box (or maybe it’s a Chromecast-like dongle for video and game streaming?); rumours of an on-demand music-streaming service for Prime customers; more rumours of an Amazon smartphone; a stated revamp of the US delivery network; rebrand of LoveFilm; and finally, a hotly contested Amazon Prime price hike...

  • Tough Decisions Are Needed to Break London’s Transport Monopoly

    March 10, 2014

    Orginally posted on ConservativeHome.com Let’s just imagine for a second that Birmingham Airport has been chosen as the UK’s new hub airport. Businesses in and around the second city would expand, new enterprises, hotels and luxury businesses would pop up: in summary, the sort of growth and investment north of Watford the UK badly needs...

  • Digital Now Report- 4 March

    March 4, 2014

    The Now Report is a snapshot of our favourite stuff from the world of digital, emerging tech, and health/consumer trends. With content sourced and written by FleishmanHillard staff, it provides an editorial filter to inspire discussion among your teams, and encourage ideas and innovation...

  • Friday TechMunch: The Whys and Wherefores of the WhatsApp Acquisition

    February 24, 2014

    When it was announced last week that Facebook had decided to push the boat out and snap up WhatsApp for $19 billion, many users (myself included) read the news with a kind of fuzzy dismay. Not only would Facebook now own a hefty majority of the IM market around the world (79% to be precise) with the many privacy concerns that might entail, but surely it would only be a matter of time before the...

  • We Need to Think Bolder if We Are to Rebalance the UK Economy

    February 12, 2014

    The recent report by the Centre for Cities was a startling yet perhaps unsurprising indictment of the UK economy in 2014. London dominates Britain more than at any other time in our history. Why, you may argue, is this even unhealthy; surely whilst London prospers the rest of the UK benefits too? Put simply, the rest of the UK does benefit but it also pays a price because as London has grown, it has become a black...

  • You’ll Never Guess Who Won the Super Bowl Ad Social Amplification Match

    February 3, 2014

    ...probably because you weren't thinking about it. But here at FleishmanHillard, we are often tasked with amplifying adverts on social media. It's a common brief, from the days of writing and issuing a press release about a new ad, to the more current complications around live tweeting, creating content and building online buzz. It's just one of the reasons why we have developed Black Box, a tool that drives real-time insight that can drive social conversation...

  • Friday TechMunch: The Demise of Facebook? Maybe Not…

    January 24, 2014

    It is a truth universally acknowledged that every social network giant will eventually crumble under the weight of accumulated banality (made up largely of misspelt posts, pictures of ultrasounds and funny cat vids – guilty as charged on the last one, in the case of the tech team). Indeed, every one-time successful social network, from MySpace to Friendster to Xanga has repeated that woeful story arc; exploding into the collective consciousness, becoming vital, becoming standard...

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