Archive
News & Opinions
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LinkedIn: Where Connecting Through Content Means Business
October 16, 2015
Today’s business elite are constantly getting hit by professional content. As traditional media is taken over by its online counterparts, more and more business professionals are stepping into the digital world. As a result, an increasing number of social media platforms, are becoming the new reigning champions of professional content. This comes as no surprise; equipped with professional content marketers, post scheduling devices and an ocean of user-generated content, it is no wonder that these...
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Abstract Digest #13
October 16, 2015
Welcome to Abstract Digest, our round up of the week's best in creativity, news and inspiration. Future AI researchers digitise a slice of rat brain. Pepsi confirms it's building a smartphone. Facebook launches pre-Christmas charm offensive to woo retailers with new shopping features. This rocket engine could soon put planes into outer space. New 'Concorde 2' could fly from London to New York in an hour. Facebook reveals video discovery platform: a YouTube killer?...
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‘You’ve got to be in it to win it…’
October 15, 2015
Following EU Commission President Jean Claude Juncker remarking ‘it takes two to tango’ with officials calling on Britain to set out a more detailed negotiating agenda, FleishmanHillard takes a look at other well-worn phrases that sum up the developments we have seen this week: ‘Put up or Shut Up’ - there is considerable frustration among member states and EU officials that progress has been slow from the UK side, with no ‘text’ for officials to...
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TechMunch: Safe Harbour – what is it and should you care?
October 15, 2015
The European Court of Justice (ECJ) has ruled that the transatlantic Safe Harbour framework is invalid, but what does that really mean for business? Hang on, what is Safe Harbour? For businesses of all shapes and sizes, data and analytics are arriving from multiple sources at a startling velocity, volume and variety. Businesses are required to capture, understand and store a gigantic amount of data on a day-to-day basis. The storage part is where Safe...
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Storytelling on the World Stage
October 12, 2015
During Social Media Week I attended the event “Creating Emotional Connections Through Content” hosted by Aspect Film and Video at The Hospital Club in Central London. The presentation focused on film clips and TV adverts and outlined the fundamental story ingredients brands need to tell their stories effectively and authentically. These ingredients included the basic components of a story: a quest, a conflict, a climax, and a resolution, but also highlighted the necessity of making...
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Abstract Digest #12
October 9, 2015
Abstract Digest #12 Welcome to Abstract Digest, a collection of this week’s news, inspiration, creativity and awesomeness. Let us know on Twitter if we missed out anything amazing. Future: Uber and Transport for London head for high court. What the future holds for E-Commerce. Pepsi will be taking Back To The Future 2 in stride with the release of Pepsi Perfect. Microsoft unveils new Windows 10 devices including a rumored Surface 4 to compete with the...
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A better future, or too ambitious to be true?
October 9, 2015
$25bn pledged by the UN to improve women’s, children’s and adolescents’ health Last week I watched the great and the good speak tirelessly about what’s needed to save our future. Pope Francis, President Obama, Ban Ki-moon, Nobel laureate Malala Yousafzai and Indian Prime Minister, Narendra Modi, amongst others, took turns in front of the massed ranks at the UN Summit in New York to highlight the issues, emphasise the problems and offer solutions. Collectively, as...
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David Cameron: a pitch to the centre for country, party…. and himself
October 7, 2015
One question has dominated talk within the Conservative Party, and the media surrounding it, since the General Election: with a majority Government, and now with the election of Jeremy Corbyn as Labour leader, will the Conservatives use the opportunity to move to the centre-ground, or lurch to the right? The answer was unequivocal from the Prime Minister’s speech today – he has planted the Party he leads slap bang in the middle. David Cameron used...
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TechMunch: Why We Need Hawkeye in the Rugby World Cup 2015
October 6, 2015
The English have been anticipating the start of the Rugby World Cup (RWC) for some time, and now that it has finally begun, Hawkeye’s SMART replay technology within the games has been drawing a lot of attention. Hawkeye technology is an innovative officiating system that records and replays live sporting events. It has been designed to support match officials in decision making by instantaneously offering a wide selection of detailed action replays around controversial match...
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Osborne Grabs For The Centre
October 5, 2015
As George Osborne delivered his first Party Conference speech as the Chancellor of the Exchequer for a majority Conservative government, he didn’t just reinforce the Conservative strategy to occupy the centre of British politics, he used a megaphone. In marked contrast to the speech by Labour’s new Shadow Chancellor, John McDonnell, last week, the speech was directed over the heads of the audience in the hall to the electorate and to the media. At the...