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Opinions
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The paradox of communicating CSR: True engagement
November 2, 2021
Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series, we explore ways to successfully manage the predicament. Join us at 2pm (GMT) on Tuesday 16 November 2021 for a webinar on the challenges of building trust with their audiences when communicating CSR. True engagement In post 4...
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COP26 Daily Digest: Day 2
November 1, 2021
As UK Prime Minister Boris Johnson prepares to open the COP26 Leaders Summit in Glasgow, he faces significant scepticism about the potential for a successful two weeks. The G20 meeting in Italy failed to result in agreement on a net-zero emissions target for 2050, with grim pronouncements about progress having only “inched forward”, according to Johnson. Read on for the FleishmanHillard COP26 Daily Digest for 1 November 2021 from our COP26 Unit. Contact the FleishmanHillard...
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COP26 Preview: Answering the call to action, or putting climate solutions on hold?
October 29, 2021
In the twenty-three months since COP25 concluded in Madrid, the climate crisis has become ever-present in our lives, with devastating floods, scorching heat waves, frightening fires, increased weather extremes, and evidence of the growing impact upon nature. Forces could align at COP26 in Glasgow to agree on tangible, game-changing solutions, or could leave the world further behind in the fight to stop the changing climate. As we enter what may be a contentious, challenging two...
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The top 3 actions companies must adopt to take authentic action on diversity, equity and inclusion
October 28, 2021
Taking authentic action on DE&I There has never been a more important time for brands and businesses to take an honest look at how their actions either remove or reinforce barriers to equity, particularly standing up and championing minority voices and traditionally marginalized communities. From our Authenticity Gap research, it was clear that informed consumers expect companies to be credible and authentic, bold and true - acting and leading with empathy and taking actionable steps...
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Budget 2021: Sunak buoyed by Budget forecasts
October 27, 2021
Sunak buoyed by an improving economic outlook Rishi Sunak delivered his Budget 2021 statement to a packed House of Commons claiming his stewardship of UK finances had delivered a stronger than anticipated economic recovery. This, he argued, allowed the Government to invest billions in public services and avoid significant tax rises. A confident and assured Chancellor framed his Budget 2021 statement as an opportunity to draw a line under 18 months of extraordinary Treasury intervention...
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Green Trade Deals: The UK Must Use Free Trade Agreements to Fight Climate Change
October 26, 2021
With just over a week until the start of the COP26 climate change conference in Glasgow, the UK government will have been disappointed to see headlines touting the leaked civil service document stating that the signing of new free trade agreements (FTAs) should not be contingent on environmental measures being observed. Although this should come as no great surprise to those who have paid attention to the negotiating patterns of “Global Britain”, it is nonetheless...
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The paradox of communicating CSR: Warts and all
October 26, 2021
Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series, we explore ways to successfully manage the predicament. Join us on Tuesday 16 November 2021 for a webinar panel of speakers comparing real-life experiences on the challenges of building trust with their audiences when communicating CSR. Warts and...
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The paradox of communicating CSR: The learning curve
October 19, 2021
Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series, we explore ways to successfully manage the predicament. The learning curve In post 2. 'Time to refocus,' we took a short definitional excursion to introduce the core idea behind the most successful approaches to communicating socially responsible activities...
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Four ways to fine-tune COP26 communications to maximise impact
October 18, 2021
With COP26 in Glasgow just two weeks away, companies and organisations are finalising plans for COP26 communications and public affairs activity. It is important that they prepare for the shift that will occur in the days before and during the summit, as journalists, political stakeholders and other influential figures redirect their focus from corporate engagement to a singular emphasis on climate negotiations. The UK Government has introduced a high degree of commercialisation to COP26, and companies have recognised...
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Does ‘Buying British’ matter and what should we do about it?
October 18, 2021
It’s a well-worn narrative that simple changes to the way we shop and eat can benefit our health and happiness – as well as supporting local economies and the environment – and the UK National Food Strategy mentions the word ‘local’ no less than 100 times. But how do consumers themselves feel about buying homegrown produce, and what impact has the pandemic, climate change and Brexit had, if any, on our purchasing outlook? FleishmanHillard published...