Archive
Opinions
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Tackling International Trade: How Business Can Navigate the Challenges in Trade through Communications
January 28, 2022
2021 proved to be another tumultuous year for business and the uncertainty looks to continue into 2022. Nowhere is this more evident than in international trade – which now touches almost all aspects of business and society. That makes it even more vital for companies to be communicating about their trade priorities, shaping trade policy, and advocating for solutions that ease trade barriers and disruption. In the UK in particular, the combined effect of the...
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From populist to unpopular: why a reliance on opinion polling is coming back to bite Boris
January 20, 2022
Despite a predilection for governance by opinion poll, Prime Minister Boris Johnson has been left staring into the abyss after falling foul of public opinion. But bad behaviour at Number 10 should not be interpreted as a weakness of the value of data insights in government or communications. Not long ago, the Johnson administration could be best characterised as “government by focus group”. Voters were asked – often on a daily basis – for their...
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Financial Services in 2022: The year for green action
January 20, 2022
Emily Rushgrove (She/Her), Associate Director—Corporate & Financial From pledges to action In 2021 we saw businesses collectively sign hundreds of pledges, accords and deals to tackle the climate emergency. In 2022, they will have to act. While some are already doing just that, they all too often remain trailblazers in their fields. That can’t last long. As my colleague Michael Hartt recently noted, just a few years ago climate denial was a boundary line to...
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Why it’s time to invest in your employer brand
January 17, 2022
Employees have, and always will be (for the most part), at the heart of every business. Yet most employers don’t actively curate an employer brand to help them reach and engage the best talent. Fewer still see the strategic links between their employer brand, business performance and corporate reputation. But that is beginning to change. Employer brand is climbing up the priority list; driven by behavioural changes in talent markets across the world, increased expectations...
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Swipe to Meet… Davide Santi-Brooks, Senior Designer
January 5, 2022
As a team, all the brilliantly talented, unique individuals that work at FleishmanHillard deliver amazing work for our clients. Each person’s individual strengths, passions and ambitions are what makes FleishmanHillard UK an incredible agency, a diverse talent pool of creative minds solving complex communications challenges and a certified ‘Best Place to Work’. We asked senior designer, Davide Santi-Brooks about his experience working in our design studio, Ensemble Studio, what new skill he's flexed in lockdown and for some...
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Personalised products and a flurry of investments: Top 3 trends for fintech in 2022
December 16, 2021
As another year of hyper-digitisation draws to a close against the backdrop of COVID-19, the fintech sphere is set to unlock further opportunities for consumers and businesses in 2022. Data will lie at the heart of more personalised customer products and services, while businesses look to evolve their growth strategies to cater for the changing tech landscape. I’ve looked into my own crystal ball, while tapping up key experts in the space, to predict what lies ahead for fintech in 2022 and beyond: A boost for BNPL Often placed under the microscope by personal finance and tech critics...
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What does ‘getting it right’ look like in 2022 for food and beverage companies?
December 16, 2021
Our latest Authenticity Gap Report indicates that consumers are hungry for food and beverage companies to ‘do the right thing’ A year ago, the world was in flux and the future of everything felt very uncertain. As we start 2022, it feels like we are in a different place. Much has changed, but how has it changed and is it for the better? We’ve protested in the name of diversity, equality and inclusion and much...
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Building socioeconomic equity in the workforce
December 7, 2021
Is meritocracy a myth? In the UK, economic inequality is endemic, but we often make peace with that by convincing ourselves that it is okay because equality of opportunity exists. But is that really the case? To unpick this question, FleishmanHillard UK convened a lively and insightful panel with Saeed Atcha MBE DL, CEO of Youth Leads UK, Deputy Lieutenant and Former Social Mobility Commissioner; Sarah Waddington CBE, Co-founder of Socially Mobile; and Dr Louise...
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COP26 Wrap-up: Five Priorities for Climate Engagement in 2022
December 3, 2021
Seizing the Post-COP26 Communications Mandate After an intense two weeks at COP26 in Glasgow, the world’s climate advocates, scientific experts and policy gurus have earned a welcome respite. But as stated repeatedly by attendees, the hard work is just beginning. That’s even more true for the private sector, which will be expected to lead the charge to develop new technologies, improve supply chains, and make even greater commitments to cut their carbon footprint. So how...
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How to crack the ‘chicken and egg’ supply chain communications challenge
December 1, 2021
Rebecca Cheung, account director Challenges to supply chains within the food and drink industry have been under the spotlight recently, with contributing factors including Covid-19, Brexit, inflationary pressures, and difficult labour market conditions; these issues aren’t going away any time soon. Take the poultry supply nightmare and its impact on quick-service restaurants (QSR) as a case in point. The QSR sector has been hit with a chicken shortage not once but twice in the last...