Archive
Author: Corporate Marketing
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FleishmanHillard feature in Women in PR’s inaugural ‘45 over 45’ list
March 7, 2022
Women in PR’s inaugural ‘45 over 45’ list has been revealed featuring FleishmanHillard UK deputy CEO and D&I lead, Ali Gee and managing director of healthcare, Jacqui Sanders! The first-of-its-kind ‘45 over 45’ list features the women inspiring the next generation of leaders and shaping a brighter future for the PR and communications sector. ‘WPR 45 over 45’ launched in 2021 after research revealed over one-third (34%) of women in comms have experienced workplace ageism and over half (52%) of women under 50...
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FleishmanHillard UK awarded Best Annual Report at PRCA City and Financial Awards 2022
February 28, 2022
FleishmanHillard has been awarded the coveted trophy for ‘Best Annual Report’ at the PRCA City & Financial Awards 2022 for its annual report for client Barclays! The City and Financial PR Awards are held by the PRCA in support of the City of London Company of Public Relations Practitioners. The Awards recognise the talent and impact of individuals, teams and campaigns from the best of corporate communications, the City and financial PR and communications industries. Ultimately, the judges...
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Early-career mental health in a hybrid world
February 25, 2022
Entering a Hybrid World: How can we support the Mental Health of those new to the workplace? Starting a new job is difficult. We all know that. Whether it’s learning how to use new software, understanding a new culture, or even just making new connections in the office, it brings with it a host of technical, social, and mental challenges. But what makes starting a new job even harder is being 100 miles away from...
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The Transatlantic Takeover: Gen Z are looking to American sports for their sports fix
February 22, 2022
On February 13th, America’s City of Angels welcomed America’s finest athletes for Super Bowl LVI , Los Angeles’s first since 1993. Almost everyone in the USA was watching, all envious of the fans witnessing an L.A. Rams victory inside their shiny new home stadium. But this year, it wasn’t just fans throughout America seething with jealousy. Across the pond, a hefty UK faction of Generation Z (16–24-year-olds) were too. In 2021, FleishmanHillard’s Sports and Entertainment...
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FleishmanHillard UK crowned Best Agency for Public Affairs
February 17, 2022
FleishmanHillard UK is PRWeek UK Corporate, City & Public Affairs Awards winners, scooping the top prize for Best Agency for Public Affairs! It was expressed that high-quality client work and creative campaigning, for the likes of UKHospitality, impressed the judges. The judges said: “Good growth, impressive diversity stats, quality client work and creative campaigning combine to make this the winning entry.” Read the write-up in full on the PRWeek.com website. Contact us...
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FleishmanHillard Unveils Culture Unit and announces new partnership with UN Women’s Unstereotype Alliance
February 1, 2022
FleishmanHillard announces the launch of the Culture Unit, a team within Brand Marketing dedicated to analysing consumer behavioural trends and insights to help counsel clients on how to position a brand, product or organisation in relation to any number of defined profiles. The Culture Unit consists of global behavioural change cultural strategists looking at fringe culture to enable clients to respond to the challenges of today and tomorrow. Acting as a springboard between data and creative, the...
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Tackling International Trade: How Business Can Navigate the Challenges in Trade through Communications
January 28, 2022
2021 proved to be another tumultuous year for business and the uncertainty looks to continue into 2022. Nowhere is this more evident than in international trade – which now touches almost all aspects of business and society. That makes it even more vital for companies to be communicating about their trade priorities, shaping trade policy, and advocating for solutions that ease trade barriers and disruption. In the UK in particular, the combined effect of the...
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From populist to unpopular: why a reliance on opinion polling is coming back to bite Boris
January 20, 2022
Despite a predilection for governance by opinion poll, Prime Minister Boris Johnson has been left staring into the abyss after falling foul of public opinion. But bad behaviour at Number 10 should not be interpreted as a weakness of the value of data insights in government or communications. Not long ago, the Johnson administration could be best characterised as “government by focus group”. Voters were asked – often on a daily basis – for their...
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Financial Services in 2022: The year for green action
January 20, 2022
Emily Rushgrove (She/Her), Associate Director—Corporate & Financial From pledges to action In 2021 we saw businesses collectively sign hundreds of pledges, accords and deals to tackle the climate emergency. In 2022, they will have to act. While some are already doing just that, they all too often remain trailblazers in their fields. That can’t last long. As my colleague Michael Hartt recently noted, just a few years ago climate denial was a boundary line to...
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Why it’s time to invest in your employer brand
January 17, 2022
Employees have, and always will be (for the most part), at the heart of every business. Yet most employers don’t actively curate an employer brand to help them reach and engage the best talent. Fewer still see the strategic links between their employer brand, business performance and corporate reputation. But that is beginning to change. Employer brand is climbing up the priority list; driven by behavioural changes in talent markets across the world, increased expectations...