Archive
Author: Corporate Marketing
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B2B Buying Guide 2022: The Impact of ESG on the B2B Buying Process
April 6, 2022
Purpose is Profit for B2B Companies Not long ago, most companies considered maximising profits as their principal purpose. Today, purpose has a higher meaning, and a company’s response to environmental, social and governance (ESG) issues is an increasingly important measure of its success. Employees, investors, and consumers are choosing to work with, invest in and buy from companies based on their responses to issues like racial and economic injustice, global conflicts and the climate crisis...
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Earth Month: Ways Brands Can Engage with NFTs and Remain Sustainable
April 5, 2022
Earth Day is just under a month away (22 April 2022) and this April, brands will take to social media to reflect on and renew their commitments to sustainability. While most are striving to create a greener world through ethical supply chains and sustainability initiatives, an emerging world has threatened to leave brands in the red. Brands are constantly looking for ways to stay on-trend and integrate with modern technologies, so it’s only natural that...
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FleishmanHillard UK receives 7 nominations in CIPR Excellence Awards 2022
March 31, 2022
FleishmanHillard UK picked up 7 shortlists in the 2022 CIPR Excellence Awards for work with clients Electonic Arts, International Paralympic Committee, UKHospitality and Samsung. Category: Consumer Relations Campaign Samsung & FleishmanHillard UK, Unfold your world Category: Public Affairs Campaign FleishmanHillard UK, Fleet Street Communications and UKHospitality, Saving the hospitality sector Category: Not-for-Profit Campaign FleishmanHillard UK and adam&eveDDB for the International Paralympic Committee, WeThe15 Category: Arts, Culture, Sport or Entertainment Campaign FleishmanHillard UK and adam&eveDDB...
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FleishmanHillard UK named finalist in PRWeek Best Places to Work 2022
March 31, 2022
FleishmanHillard UK has been unveiled as a finalist in the PRWeek Best Places to Work 2022! Contending to take home the win in the Large Agency (100 employees) category once again. The PRWeek Best Places to Work scheme aims to highlight the very best PR agencies and client-side communications teams and businesses developing the best possible working environments for their staff while recognising outstanding workplace culture, training, benefits and initiatives. Winners are announced in May...
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FleishmanHillard UK shortlisted in non-profit category at PRWeek Global Awards
March 24, 2022
FleishmanHillard UK has been shortlisted in the Non-Profit category of the PRWeek Global Awards 2022 for its work with the International Paralympic Committee to launch WeThe15! The aim of WeThe15 is to advance the lives of the 1.2 billion people (15% of the global population) who have a disability and is the biggest ever human rights campaign for persons with disabilities. The PRWeek Global Awards champion the power of communication across the world and celebrate business transformation on an international...
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Spring Statement 2022: Britain’s feeling the squeeze
March 23, 2022
Times are only going to get tougher. Prior to the Spring Statement, the Office for Budget Responsibility (OBR) said that already-squeezed living standards in Britain are expected to fall at the fastest annual rate since the mid-1950s. Faced with rapidly rising inflation, weakening economic growth and increasing uncertainty in the context of the war in Ukraine, this Spring Statement was perhaps always going to underwhelm. Chancellor Rishi Sunak himself has been open that he cannot...
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Is lifestyle banking the future of financial services?
March 21, 2022
Banking on a Lifestyle: three ways to communicate the shift In recent years, banks have begun accompanying us into areas of our lives previously uncharted by the financial services sector. Going for a coffee with a friend? Make sure you get cashback rewards with your bank. Hooked on a new TV series? Get some free months of streaming with your bank. Booking a holiday? Get cheaper prices if you book with your bank. FinTechs...
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FleishmanHillard UK expands award-winning Creative and Planning team
March 21, 2022
Following a year of significant growth and transformation, FleishmanHillard UK is investing significantly in external and internal talent in its Creative + Planning team to support the established team and meet client and agency demand. In 2022, the agency is building out its global Creative studios network by bringing together studio, content and production teams and concept creatives to deliver fully integrated marketing communication campaigns at scale. Dominic Payling, ex-MSL strategy lead and board director...
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Work in a post-Covid era: two years later, what does it mean?
March 18, 2022
I was reminded that this week heralds the second anniversary of all of us working from home and moving to a working world that is changed forever. I remember being both anxious about how I could run a business with everyone working remotely, but also being confident that it was only going to be a few weeks – a few months at most – and that we would all be back in the office by...
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FleishmanHillard are PRmoment Awards Finalists for WeThe15
March 11, 2022
FleishmanHillard is thrilled to be a finalist in the PRmoment Awards 2022 for our work with the International Paralympic Committee (IPC) and adam&eveDDB to launch WeThe15, the largest human rights campaign to advance the lives of 1.2bn people with disabilities. The movement, WeThe15, takes its name from the 15% of the global population who have a disability: the world’s largest marginalised group, forgotten by the inclusivity agenda. For these 1.2 billion people, access to fundamental...