Archive
Year: 2021
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FleishmanHillard takes home Best Branded Journalism at EMEA SABRE Awards
June 9, 2021
The whole team is absolutely thrilled to have won the award for 'Best Branded Journalism' at the 2021 SABRE Awards EMEA for our work with Novartis! The PRovoke Media SABRE Awards recognise outstanding campaigns from the PR and communications industry that demonstrate the highest levels of strategic planning, creativity and business results. As one of the largest PR awards programmes attracting entries from around the world, "winning campaigns can honestly claim to have been measured...
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The Nine Drivers of Authenticity
June 9, 2021
Does your brand have an authenticity problem? In 2021, it’s not just about what you sell, but how your brand and your leaders engage with society. Our authenticity research shows about half (49%) of UK consumer perceptions and beliefs about a company are shaped by attributes related to a company’s ‘customer benefits’ i.e. the products it offers and services it provides. The other half of consumer perceptions are shaped by a company’s impact on society...
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The Authenticity Gap: FleishmanHillard release global authenticity research
June 9, 2021
At its heart, authenticity is the fundamental alignment of who you claim to be and who you really are. If the two are at odds, no matter who you are, people will be let down or dissatisfied, and you won’t meet expectations. At FleishmanHillard, we call this the ‘Authenticity Gap’ and we’ve been measuring it since 2012, using the Nine Drivers of Authenticity that shape consumer perceptions and beliefs. Our rich research data allows companies...
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FleishmanHillard partners with specialist talent agency, Zebedee
June 4, 2021
FleishmanHillard UK partners with specialist talent agency, Zebedee in a UK industry-first partnership to increase the representation of people with disabilities, alternative appearances and trans/non-binary in the media. The joint venture will create brand-led campaigns in the UK, and aims to ‘normalise’ how we think, act and portray people in the media. The partnership will further FleishmanHillard UK’s approach to influencer marketing, social content, community management and paid campaigns with a clear direction for clients...
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The Future of the Multilateral System: Learnings from the Global Solutions Summit
May 28, 2021
With the global community continuing to grapple with impact of the COVID-19 pandemic, there is no doubt that questions are being asked about whether the multilateral system can not only steer us through the pandemic, but also address other key policy challenges such as climate change, social inequality and trade disruption. It is these very challenges that have stimulated debate over the last two days at the Global Solutions Summit. As the official communications partner...
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FleishmanHillard crowned Large Agency of the Year at the PRmoment Awards
May 27, 2021
FleishmanHillard UK has been crowned Large Agency of the Year 2021 at the PRmoment Awards! The judge's praised FleishmanHillard for being "really strong across the board." The PRmoment Awards celebrate excellence. They reward outstanding campaigns and exceptional talent in the UK PR and Communications sector. Contact us...
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FleishmanHillard shortlisted in the UK Content Awards
May 21, 2021
FleishmanHillard UK has been shortlisted for its work with Novartis for 'B2B Content Campaign of The Year' in the UK Content Awards 2021! The UK Content Awards celebrates excellence in content marketing. And highlights the most 'innovative, exceptional content that attracts, informs, engages and retains audiences to deliver traffic and profit'. Winners are announced on July 15th. Contact us...
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FleishmanHillard in conversation with Fiona Harvey, Environment Journalist at The Guardian
May 14, 2021
FleishmanHillard UK Online Event: In Conversation With…Fiona Harvey, Environment Journalist at The Guardian, Monday 24th May 2021 at 2pm (BST) We’ve seen major commitments announced at the Climate Leaders’ Summit in April, and await the vital G7 meeting and Bonn climate discussions in July – but what does this all mean for our road to COP26 in November and tangible climate action? Join FleishmanHillard for an exclusive conversation with Fiona Harvey, award-winning environment journalist for...
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Creative Director, Ellie Tuck to judge Creative Moment Awards 2021
May 13, 2021
FleishmanHillard creative director, Ellie Tuck is announced as a judge of this year's Creative Moment Awards. The global awards celebrate the best of the best in the creative industries and reward the creators, makers and most exceptional talent in the creative & digital sector. The awards are open for entries until July 8th. Enter here. Contact us...
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Johnson Reigns Supreme
May 11, 2021
The Prime Minister begins the new parliamentary session on the back of impressive gains in local elections across the UK and prized victories in Hartlepool, Teesside and the West Midlands and has used today’s Queen’s Speech to set the legislative stage for a post-Brexit Britain as we start to emerge from the pandemic. Remarkably for a party in power for 11 years, the Conservatives continue chipping away at traditional Labour heartlands. These new Tory voters...