Archive
Year: 2020
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What can the pandemic teach us about innovation in healthcare communications?
November 24, 2020
Dr Nick Stewart, FHF Healthcare “Out of adversity comes opportunity” – Benjamin Franklin’s words ring as true now as they have during the countless challenges that have faced society across the decades. Now, as health stakeholders focus on the challenges of vaccine roll-out, it’s a good time to consider how pandemic pressures have caused us to think and innovate differently. In the beginning, it seemed there was little room for new ideas. Fear kicked in...
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FleishmanHillard Fishburn launches COP26 Unit
November 23, 2020
With one year to go until the 2021 United Nations Climate Change Conference in Glasgow, FleishmanHillard Fishburn has launched a dedicated COP26 unit to advise its UK and global clients in the lead up to, during and after the COP26 meeting. The cross-practice, fully integrated team brings together senior advisers with extensive experience in environment and sustainability issues from across the business, spanning corporate reputation, public affairs, international affairs, digital and social, and content strategy...
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EMEA crisis lead, Judith Moore joins expert panel during Cyber Risk Summit
November 19, 2020
EMEA crisis lead, Judith Moore, joins an expert panel including Experian and Clyde & Co LLP during the NetDiligence® Cyber Risk Summit. The online discussion entitled, 'The Evolution of Data Breach Consumer Response Plans', examines how crisis PR, legal, insurance and response teams partner to innovate responses to business/consumer preferences as the breach landscape alters, channels evolve and the digital space advances at speed. Re-watch the content Contact us ...
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It’s time for creativity in PR to take front and centre stage, says FHF CEO and PRCA Global COVID-19 Communications Taskforce member, Jim Donaldson
November 18, 2020
Today the PRCA Global COVID-19 Communications Taskforce releases a new study and report sharing lessons from the pandemic gathered from insights taken from 75 industry leaders across 23 countries. The guide, 'How to recover fast from the pandemic: Lessons from communications leaders', showcases communications best practice during the crisis, and how communications can support businesses and organisations in recovery. The reports key themes include: The role of communications in today’s world Effective management and building the right culture Assessing and...
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FleishmanHillard Fishburn introduces Healthcare Six-Week Solutions
November 18, 2020
Since March, our Healthcare team has observed a number of things emerge in healthcare communications. Acting on their collective learnings, they have changing the way FleishmanHillard Healthcare package and deliver quick turnaround, business-critical projects. Clients can now purchase Healthcare Six-Week Solutions, based on the fact that it’s possible to do almost anything in six weeks. If you take longer, the variables can change. FleishmanHillard Healthcare’s ‘six-week solutions’ offers a bespoke approach to address internal and external...
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Why understanding subconscious behaviour is the key to driving change in 2021 and beyond
November 17, 2020
By Nicole Harris, Research Manager, TRUE Global Intelligence ‘Tis the season! Nope, not Christmas (although I’m sure Michael Bublé is defrosting as I type) – November is Measurement Month. And like everything in the whirlwind of 2020, this year’s Measurement Month should take us all back to the drawing board of what really matters in the work that we do. AMEC’s Barcelona Principles 3.0, presented earlier this year, reiterated the importance of measuring not only PR...
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FleishmanHillard Fishburn finalists in the ICCO Global Awards 2020
November 16, 2020
The shortlist has been announced and we're thrilled to be finalists in three categories of this year's ICCO Global Awards! FleishmanHillard Fishburn has been shortlisted for: 'Best B2B Award' — Client: Noluma, Campaign: “Giving Milk Its Bottle Back”. 'Best Strategy and Evaluation in a Campaign Award' — Client: Noluma, Campaign: “Giving Milk Its Bottle Back”. 'Best Finacial Services Award' — Client: Santander, Campaign: “The Future of the Homeownership Dream”. Winners will be announced during a...
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Join FleishmanHillard, TRUE Global Intelligence for AMEC Measurement Month 2020
November 11, 2020
For this year’s AMEC Measurement Month 2020, Ben Levine Partner & Director of TRUE Global Intelligence leads an online interactive PR measurement Bootcamp with Jon Meakin, President North America at Clarity PR. Taking place during PRWeek Measurement Conference on Tuesday 17th November the session will take participants through key steps to optimise PR measurement and evaluation for their organisation. Register here. For Measurement Month, Ben also joins a panel event hosted by Rue Point Media...
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FleishmanHillard Fishburn announces newly appointed Sports and Entertainment Lead
November 9, 2020
Our Consumer and Brand Marketing team has strengthened its sports sponsorship capabilities with the appointment of Sports and Entertainment Lead, Nick Palmer-Brown. Nick’s experience prior to joining FHF includes leading campaigns for brands such as 02, Adidas and Powerade. He will report into Lauren Winter, Head of Brand & Culture EMEA, who says: “I’m delighted to announce hiring Nick in this senior position within the team here at FleishmanHillard. He’s perfectly aligned with the culture...
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Six things we’ve learned about healthcare communications in pandemic times
November 5, 2020
By John Gisborne, Chair of Healthcare, London and Jacqui Sanders, Head of Healthcare, London In recent months, anyone who is anyone in healthcare communications will probably agree with the following: Nothing has stopped – programming has continued apace Everyone pivoted quickly in March and then continued to innovate in terms of business planning and project delivery Win strategies for virtual medical meetings were proved early – around the time of ACC. Once it was clear that data could still be published...