Archive

Purposeful Business

  • Davos Digest 2020: Issue Three

    January 24, 2020

    Look at the colleague sitting next to you, and rate how important they are on a scale of one to seven. Then tell them. Awkward, right? Well, yesterday we learned that WEF organisers secretly categorise their elite delegates numerically from one to seven based on their “position level.” To be a ‘one’, think top executive or head of state. Two? Senior executive or prime minister. Feel then for poor Ivanka Trump who was apparently a...

  • Davos Digest 2020: Issue Two

    January 23, 2020

    On Wednesday the rich, the powerful, and thought leaders young and old woke up to another glorious day in Switzerland packed full of more photo ops, backroom backslapping and heated debates on the key topics of the day. President Trump continued to steal the spotlight on WEF day 2, using the global stage to lambast his domestic political opponents – referring to his impeachment trial as a hoax. He also couldn’t escape the Swiss ski...

  • Davos Digest 2020: Issue One

    January 22, 2020

    Welcome to day one of FleishmanHillard’s Davos Digest 2020. The World Economic Forum 2020 is upon us, and once again the quiet Swiss ski resort of Davos is engulfed in a perfect storm of political intrigue, corporate PR announcements, and incongruous A-list celebrities – same story, different year, right? Wrong: tensions in the Middle East are at an all-time high, wildfires continue to overwhelm large parts of Australia, China is dealing with a slowing economy...

  • Rocking the boat – how can corporates lead with impact on ESG?

    January 15, 2020

    This week, Blackrock sent out a warning shot to CEOs around the globe who have been slow to act on sustainability issues, announcing it will double the number of sustainability-focused exchange traded (ETF) funds it offers to 150 and has vowed to cut companies that derive a quarter or more of their revenues from thermal coal from its portfolios. While Larry Fink’s annual letter to CEOs has become a staple in the pre-Davos calendar, this...

  • UN Climate Summit Takeaway: Corporates Need to Act

    September 26, 2019

    Earlier this week, government officials, businesses and civil society leaders from nearly 200 countries gathered for the 2019 United Nations Climate Summit. But compared to past climate conferences, which may have featured inspirational speakers and commitment to action, Monday’s Summit closing saw a marked change in tone. While many of the countries in attendance were expected to announce they would ramp up commitments and actions originally set by the Paris agreement, most of the major...

  • Project Z: Understanding Gen Z

    August 1, 2019

    Gen Z, a generation hard to pin down and define. Born between the years 1995-2005, this is a generation that has grown up digital and within a bubble of political and economic uncertainty to now sit at the precipice of today’s culture. We know they’re breaking into the global workforce and surpassing millennials in terms of global population, with their spending power and influence edging closer. This is a generation in flux with so many...

  • The Millennial Manifesto for Businesses

    April 18, 2019

    A new generation is taking hold of business. They are the millennials, and in less than six years’ time they will make up 75% of the world’s working population. But their rise to power isn’t just a generational shift. Millennials are angry. They won’t have pensions, won’t have houses and will earn less than those before them. The ambitious environmental and social change their parents’ generation promised hasn’t fully materialised. The difference is, millennials are...

  • When Businesses Shout

    March 18, 2019

    (Phil Riggins, CEO & Founder, Brand Reputation Collective; Inge Wallace, Managing Director, European Association of Communication Directors; Paul Reza Afshar, Head of Purposeful Business, FleishmanHillard Fishburn) At a roundtable we co-hosted with the European Association of Communications Directors, we asked the UK’s leading communications professionals some big questions on purpose. Here's what they had to say... A new era of corporate democracy? The strongest point of consensus for our participants was that purpose can’t be a...

  • Davos Digest 2019: Issue Four

    January 25, 2019

    2019 has been tough for the World Economic Forum. It has always been marred with criticism and accusations of hypocrisy, but while the global elite would usually brush these aside, this year’s attendees seemed to lack a spring in their step. The notable absences of major politicians were telling of a world in turmoil but as we look back over this week, that may well have been a blessing in disguise. Overall, we were granted...

  • Davos Digest 2019: Issue Three

    January 25, 2019

    Happy Friday! And boy do we need it after some despairing doomsday predictions from Davos yesterday where dire political and environmental news took a backseat to ominous forecasts in business and banking. Over the course of this year’s summit, what started off as a general consensus from business leaders that economic growth is slowing seems to have snowballed into unanimous pessimism. According to CNBC, expert opinion is now split as to whether we could be...