Archive
Consultancy
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PRedicting 2019: What’s next for… Analytics & Measurement?
December 12, 2018
A true reflection of PR’s power Real PR attribution. The media intelligence and evaluation industry has been trending this way for a few years now, but in 2019 expect all the major media measurement providers – Cision, Carma and Kantar Media – to be offering PR evaluation platforms that link brand/company media coverage to a brand/company’s website. So, why now, or more precisely, what took so long? There are a couple factors driving the trend...
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PRedicting 2019: What’s next for…Corporate Communications?
December 5, 2018
In a newest series we've asked senior leaders from across the agency for their 'PRediction' for 2019. We will be publishing them daily for the next twelve days so keep checking back to learn more from a range of sectors and expertise in what could be the biggest opportunities and challenges for next year. Gender equality, climate change and making connections matter In the first three months leading to Brexit, there are two possible...
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Addressing the gender pay gap: Moving from disclosure to action
December 4, 2018
When organisations across the UK published their gender pay gap data for the first-time last year, it was not surprising to see the outliers named and shamed. Companies and industries that reported the largest gender pay disparity were criticised in the press, and the media overall was sceptical of corporations – scrutinising data and the narratives explaining them. There was limited opportunity to tell a positive story, in fact where these existed (brands like Apple...
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Beyond fads and fears – What is the media’s role in the AI debate?
November 23, 2018
We’ve all read the news reports telling us how much of our job will be handled by a computer in a decade’s time – and there was that episode of Black Mirror that gave the whole country nightmares for a week. In this climate, it’s no wonder that there’s a fearfulness surrounding AI – the news and entertainment media are incredibly powerful in shaping popular perceptions of the technology, with hype and scaremongering often getting...
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Upping your game in Corporate Reporting
November 1, 2018
Last week The Financial Reporting Council (FRC) published a review on the state of reporting in the UK. The outcome wasn’t great. “Businesses have been told to up their game in key elements of corporate governance and reporting, after a review found a multitude of basic errors and misapplications of the UK corporate governance code in reports.” Source: City AM Of course, the FRC’s Revised UK Corporate Governance Code 2018 does not set out a rigid...
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A decade from Lehman…where are we now?
September 13, 2018
It is ten years this weekend since the fall of Lehman Brothers signaled the single biggest corporate failure in history, sending the global financial market into crisis – and we’ve been paying the price since. In fact, according to a new report from the Institute for Fiscal Studies the UK economy is now 16 per cent smaller today than it would have been had it kept growing at its pre-crisis rate – or in layman's...
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Why your report needs to be for every audience
August 15, 2018
The FRC recently released a new UK Corporate Governance Code and Revise Guidance on the Strategic Report; two documents endorsing our view that your annual report needs to look past the financials and connect with your wider audiences and not just the institutional investor. While the new Code will only affect businesses with financial year ends from January 1st 2019 onwards, we advocate introducing the changes across your reporting suite this year. Traditionally, businesses have...
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The 3 secrets of world-class reporting communication
August 2, 2018
There is a growing recognition that reporting communication isn’t just about producing reports, it’s about telling a stories. It’s not just about words and numbers, it’s about making you care. And it’s not just about talking to financial investors, it’s about connecting with all your investors – every employee, every consumer, every stakeholder. In a complex communications landscape, that’s not easy. That’s why we’ve created three solid, tips to help get more out of your...
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Russia 2018 Recap
July 26, 2018
As the dust settles on the World Cup and football unfortunately heads to its genuine home I am delighted to share a wrap up by the Sports & Entertainment team as we look back at some of the key talking points from the competition. You will find highlights from things that stood out to us in Russia, not only from a brand point of view but also tech developments as VAR was introduced to International...
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IS CSR slowly dying?
July 23, 2018
The biggest social issues of tomorrow that will define purposeful businesses are automation and AI (56%), mental health (40%) and gender diversity (30%), according to our inaugural Purpose Trends Report, where we asked senior decision makers at FTSE 100s on the value of purpose. In contrast, only 9% of business respondents believe that delivering the SDGs will drive purpose within corporates. What’s more? 74% believe businesses should actively solve societal issues beyond regulated mandates. So...