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News & Opinions

  • Sony PlayStations available in China: A Game Changer

    May 30, 2014

    Big news in gaming this week – Sony has partnered with Shanghai Oriental Pearl to manufacture and sell its PlayStation consoles in China, giving Sony access to millions of gamers. The Chinese government’s decision in January to allow international brands to sell consoles was a game changer and console manufacturers from around the world want to profit from the previously impenetrable video-game industry in China, which PriceWaterhouseCoopers predicts will generate £6bn in sales next year...

  • Friday TechMunch: Is Cloud Computing Leaving you Feeling a Bit Foggy?

    May 23, 2014

    Over the past few years, the tech world has been bubbling over with excitement around all things ‘cloud’. Private clouds, public clouds and hybrid clouds have been hot topics for consumers and businesses alike. In the future, cloud evangelists expect 100% of computer storage to be cloud-based. Cloud computing offers a flexible, often cheaper alternative to in-house data storage, with secure back-up. In addition, the cloud has been a fantastic enabler in connecting devices through...

  • Friday TechMunch: The Right to Be Forgotten?

    May 19, 2014

    Last week the European Courts of Justice backed the “right to be forgotten”. Google must now delete “inadequate, irrelevant or no longer relevant” data from its search results at the request of a member of the public. This landmark case against Google was brought to ruling by a Spanish man, Mario Costeja Gonzalez, who demanded an article related to the repossession of his home 16 years earlier be deleted from the search engine...

  • Friday TechMunch: Droning on About 3D printing

    May 9, 2014

    Is it a bird? Is it a plane? No…actually, it’s another drone Drones… they seem to be everywhere lately. Over the last year we’ve seen an insurgence of drone announcements, including the Amazon delivery drones (swiftly followed by the ingenious O.W.L.S campaign issued by Waterstones), and this week two new drone announcements, coincidently both related to repairs. The first announcement comes via EasyJet, which has announced plans to introduce unmanned drones to inspect its fleet...

  • We find out Now / Next / Why from Contagious

    May 2, 2014

    This week, some of us attended the annual Now / Next / Why briefing from marketing, consumer culture and technology trend analysts Contagious. It followed on from December’s Most Contagious, which brought together experts from Contagious and leading marketers to explore the major trends affecting our industry now and in the future; now, next and why...

  • Teaching Mandarin in British Schools Will Improve Britain’s Global Standing

    April 17, 2014

    Whilst Britain agonises over 200km of new high speed rail track to be placed through the country, over in China it is building an estimated twenty four new cities each year., and with expanding military budgets, a Pentagon report estimates that China will have a modern military capable of sustained high-intensity combat as early as the end of this decade. In addition, the Chinese Government is pushing hard in an attempt to make the Renminbi...

  • ‘Where Art Thou DCMS?’

    April 11, 2014

    The appointment of Sajid Javid as the new Culture Secretary this week could boost the prospects for a Department around which constant rumours of abolition persist. With the civil service headcount under 50% of what it was at its peak as a result of severe budget cuts, DCMS last year moved out of its flagship offices on Trafalgar Square, to rather more ignominious rooms in the rafters of the Treasury, alongside HMRC. The appointment of...

  • Digital Now Report- 31 March

    March 31, 2014

    The Now Report is a snapshot of our favourite stuff from the world of digital, emerging tech, and health/consumer trends. With content sourced and written by FleishmanHillard staff, it provides an editorial filter to inspire discussion among your teams, and encourage ideas and innovation. Want to view this newsletter in PDF format? Click here...

  • Friday TechMunch: Game On, Amazon

    March 28, 2014

    As we mentioned last week, Amazon has been busy recently. One of the most interesting rumours and acquisitions surrounding ‘The Everything Store’ is the leak of a potential new gaming console controller and the purchase of Californian games studio, Double Helix...

  • Friday TechMunch: Prime Time for Amazon

    March 21, 2014

    Amazon has been busy recently. Since December there has been the drone delivery plan; the Double Helix acquisition; the leak of a potential new gaming console/set-top box (or maybe it’s a Chromecast-like dongle for video and game streaming?); rumours of an on-demand music-streaming service for Prime customers; more rumours of an Amazon smartphone; a stated revamp of the US delivery network; rebrand of LoveFilm; and finally, a hotly contested Amazon Prime price hike...