Archive
News & Opinions
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Crisis Management: What to do when you know it’s going to be bad news
June 25, 2021
Hannah Cambridge, Director I hate to admit it, but comms alone can’t fix a really bad business issue. You’ll know the kind - when it would be fair for a regulator to come down hard, when you’re completely going against the popular opinion or when you were just in the wrong. We help our clients to navigate all types of issues. Our latest Authenticity Gap research for 2021 placed data security and data privacy as...
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FleishmanHillard Round-Up of virtual Cannes Lions 2021 – Day 3
June 24, 2021
Welcome to day three of your daily debrief from this year's (virtual) Cannes Lions. Here I'm sharing a quick round-up of the best content and campaigns that wowed from the Cannes International Festival of Creativity. Rachel "Rom" O'Malley, senior creative. Most valuable news, Folha De S.Paulo Newspaper Folha de SP, a São Paulo newspaper, confronted fake news by showing the value of its journalism. To protest fake news and misinformation it created a...
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FleishmanHillard Round-Up of virtual Cannes Lions 2021 – Day 2
June 23, 2021
Welcome to day two of your daily debrief from this year's (virtual) Cannes Lions. Read on for a curated round-up of the best content and campaigns that wowed from the Cannes International Festival of Creativity. Rachel "Rom" O'Malley, senior creative. The Bread Exam In Lebanon, breast cancer is often diagnosed too late to treat because women are not taught to do self-exams, nor do they talk about breast cancer - it's taboo. But bread...
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FleishmanHillard Round-Up of virtual Cannes Lions 2021 – Day 1
June 22, 2021
Welcome to day one 0f your daily debrief from this year's (virtual) Cannes Lions. For the next four days, I'll be sharing a round-up of the best content and campaigns that wowed from the Cannes International Festival of Creativity. Rachel "Rom" O'Malley, senior creative. #wombstories (Grand Prix, Health and Wellness) Libresse of Blood Normal fame is back with another exceptional idea. Based on the insight that women’s experiences are doubted and silenced they simply asked...
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Does your brand have an authenticity problem?
June 17, 2021
Stephanie Bailey, Senior Partner, Managing Director, Corporate and Head of FleishmanHillard COP26 Unit Does your brand have an authenticity problem? If what a brand does is different from what a brand says, then yes. You have what we call an authenticity gap. If, say, you are the CEO of a disruptive craft beer brand then what you say versus what you do really matters, particularly if your narrative is a core part of what distinguishes...
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The impact of grassroots sports closures on communities
June 14, 2021
Following the second postponement of sport at all ages, local communities were struggling to keep grassroots sports alive. Participants across the country were left with a sporting void, denying them the chance to exercise, socialise and meet. The impact on local communities was massive, but what can external stakeholders such as brands and organisations do? Community impact Over 5,000 grassroots sports clubs could cease to exist post-lockdown. Feasibly, over 100,000 children and hundreds of local...
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FH Shares: Diabetes Awareness Week
June 11, 2021
For Diabetes Awareness Week, senior account executive, Louise Fathers and designer, Ben Calloway share their experiences of living and working with Type 1 Diabetes. Q. How does diabetes impact your day-to-day life? Louise: Diabetes affects you differently on different days, depending on the weather, where you are in your hormone cycle, how much you’ve been moving recently and just about every other variable in your life you can think of! I’m used to it now...
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FleishmanHillard takes home Best Branded Journalism at EMEA SABRE Awards
June 9, 2021
The whole team is absolutely thrilled to have won the award for 'Best Branded Journalism' at the 2021 SABRE Awards EMEA for our work with Novartis! The PRovoke Media SABRE Awards recognise outstanding campaigns from the PR and communications industry that demonstrate the highest levels of strategic planning, creativity and business results. As one of the largest PR awards programmes attracting entries from around the world, "winning campaigns can honestly claim to have been measured...
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The Nine Drivers of Authenticity
June 9, 2021
Does your brand have an authenticity problem? In 2021, it’s not just about what you sell, but how your brand and your leaders engage with society. Our authenticity research shows about half (49%) of UK consumer perceptions and beliefs about a company are shaped by attributes related to a company’s ‘customer benefits’ i.e. the products it offers and services it provides. The other half of consumer perceptions are shaped by a company’s impact on society...
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The Authenticity Gap: FleishmanHillard release global authenticity research
June 9, 2021
At its heart, authenticity is the fundamental alignment of who you claim to be and who you really are. If the two are at odds, no matter who you are, people will be let down or dissatisfied, and you won’t meet expectations. At FleishmanHillard, we call this the ‘Authenticity Gap’ and we’ve been measuring it since 2012, using the Nine Drivers of Authenticity that shape consumer perceptions and beliefs. Our rich research data allows companies...