Archive
Opinions
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Cyber-attacks in the changing world of cyber communication
October 4, 2022
High-profile cyber-attacks seem to be hitting the headlines even more regularly in 2022. For every incident you see in the press, there are many more that never become public. We’ve spent an awful lot of time responding to ransomware attacks this year, and we have spotted some emerging trends. Cyber-attack tactics All ransomware attacks have a common thread – computers or systems are encrypted and you have to pay the hackers to make the pain...
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FleishmanHillard Public Affairs Team Live Commentary – Conservative Conference 2022
October 3, 2022
FleishmanHillard UK senior account executive Bhav Popat (2nd October 2022) "It’s day one of Conservative Party Conference and Liz Truss’s first one as Prime Minister. "Given the rocky start that she’s had to her premiership and the fact that it’s her opportunity to now rally her supporters following a fiscal event that did not have the impact that she wanted. "It will be interesting to see how she unites the party following her promises made...
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Making ends meat: How the cost-of-living crisis is impacting consumer dietary habits
October 3, 2022
As the real impacts of the cost-of-living crisis unfold and the food and drink sector finds itself facing a perfect storm of issues, the FleishmanHillard UK Food, Agriculture and Beverage team is exploring the implications for brand and communication teams in our new ‘Cost-of-Living Bites’ series. Cameron Elliott, an account manager in FleishmanHillard UK’s Consumer team, takes a look at how rising inflation and the resulting decreased disposable incomes are affecting the way we purchase...
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Conservative Party Conference 2022: A look ahead
September 30, 2022
The Conservative Party head to Birmingham this weekend (2nd-5th October 2022) for the Conservative Party Conference with hopes that an economic crisis doesn’t become a political crisis. For a party with a 71-seat majority, its popularity is plummeting in the polls, and it now faces a renewed Labour Party full of optimism following its own Conference in Liverpool this week. It’s challenging to remember a more tumultuous first month for a new Prime Minister. As...
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Party Conference Review: Labour rise to the moment in Liverpool
September 29, 2022
Labour Party Conference Review The Labour Party has come a long way since its huge defeat in 2019. As recently as last year’s Conference in Brighton, Keir Starmer and the Labour left were engaged in factional struggle, with Corbynite hecklers from the Conference floor marring his first major speech to the country since the pandemic. How things have changed. This year, amidst the economic crisis enveloping the new Conservative Prime Minister and her Chancellor, Starmer had two...
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FleishmanHillard Public Affairs Team Live Commentary – Labour Conference 2022
September 27, 2022
Senior account manager and head of the FleishmanHillard UK Labour Party Unit, Luke Downham (25th September 2022) "We’re here at Labour Party Conference in Liverpool and it’s fair to say, this feels like a Party with its confidence back once again. "We’ve heard from the Shadow Cabinet over the past few days about what their pitch will be to the country as we approach a general election. "But this afternoon, voters will want to hear...
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How fintechs can keep their community front and centre in turbulent times
September 27, 2022
Alastair Lyon, purpose and issues campaigns specialist–brand marketing Thanks to younger generations’ collaborative nature today, we are likely to see a world of collaboration and cohesion tomorrow. If brands are to survive, let alone thrive, in this new social order, they will need to embed themselves into the fabric of the very communities expected to prosper as a result of this change. They will need to be, ‘Community Companies. This rather utopian vision of...
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Labour Party Conference 2022: A look ahead
September 23, 2022
Labour goes into this year’s Conference (25th-28th September 2022, Liverpool) riding a wave of optimism. For the first time in over a decade, the party is posting double-digit polling leads, and the party faithful are scenting a first election victory since 2005. No pressure, then. The end of Boris Johnson’s highly consequential premiership represents both opportunity and challenge for Keir Starmer. On one hand, the Shadow Cabinet will be secretly breathing a sigh of relief...
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Ransomware and the rise of cyber-attacks in 2022
September 21, 2022
While high-profile cyber-attacks continue to hit the headlines, for every incident you see in the press, there are many more that – thanks to a good crisis communications response – never become public. Our Crisis and Issues Management team has spent an awful lot of time working with companies to prepare for, respond to and rebuild reputations from ransomware attacks. Here they share some emerging trends. Changing perceptions of ransomware Ransomware attacks have become depressingly...
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Togetherness is one of the major aspects determining the health of a society and economy
September 9, 2022
Lauren Winter, global managing director of consumer culture and senior partner Togetherness, or social cohesion, binds different groups, factions and demographics together, breaking down boundaries and fostering friendship, belonging and well-being. A variety of factors have combined to erode our sense of togetherness, including a breakdown of social trust and a reduction in cultural, economic and social experiences that are shared across different demographics. This is happening at the same time as consumers, shareholders and...